About the Client:
Data driven results, produced by the best people. Technical focus is entrenched in their way of work, combining this with a bespoke approach has seen our client win countless high-profile clients such as BetMGM, Clarins, Oanda, LVMH brands, Interflora and more. With their foundations built out of one of Google's first employees, the mantra has been to provide a high-quality experience for their clients, backed up by data, which they can't find anywhere else. Core competencies include; Paid Search, Paid Social, SEO, and Content. Combined expertise for the best results. They are a dynamic and culturally-diverse international organisation working collaboratively from different geographical areas across the globe. Their culture is built on strong values and responsibility.
About the role:
We are looking for an iGaming Outreach Specialist to strengthen our off-page SEO team. The ideal candidate will possess excellent communication skills, an understanding of off-page SEO strategies and working with the media. Demonstrating previous experience in implementing successful outreach strategies and campaigns within the iGaming vertical is crucial. Preferably, candidates present understanding of the competitive landscape and have the ability to identify potential new partnership opportunities. It is advantageous for candidates to have experience in digital PR and press release distribution.
How you will grow:
Exposure to on-the-job learning, workshops, and internal training sessions.
Learn how to identify new initiatives and opportunities on client accounts.
Integration into other verticals.
Learn from our subject matter experts through our SEO University.
Skills & Requirements:
Proven experience in outreach
Proven experience in iGaming (desired)
University Degree
A strong interest and understanding of (US) sports
Demonstrated understanding of (off-page) SEO
Proficiency in tools such as Ahrefs, SEMrush and advanced capabilities in data analysis.
Hands-on experience working with publishers, bloggers, influencers, and the media.
Analytical skills using Excel / Google Sheets
Analytical Thinker: Navigate data complexities to assist with campaigns.
Detail-Driven: Ensure precise campaign execution and reporting accuracy.
Accountabilities & Responsibilities:
Develop and execute innovative iGaming outreach campaigns, leveraging tools like Ahrefs, SEMrush, Roxhillmedia.
Build and maintain relationships with relevant US publishers and media.
Acquire quality, relevant backlinks.
Utilise Excel/Google Sheets for high-level data analysis when vetting domains.
Provide informative and insightful reports on the effectiveness of campaigns to the Head of Department.
Build and maintain a solid list of contacts.
Suggest and ideate content topic ideas around US sporting events, casinos and more.
Syndicate and distribute content to publishers.
Manage and process invoices onto our project management system.
Manage and maintain your project management profile.
Contribute to decks and presentations, showcasing campaign insights and recommendations.
Keep up to date with the latest SEO news, algorithmic updates and trends.
Effectively communicate internally to maximise effectiveness of campaign.
#J-18808-Ljbffr
