Our Travelstart team is seeking a Content Writer for our Brand Marketing Team. This role will capture the essence of key messages (e.g. key differentiations, brand, key facts etc.) to tell a story that engages our audience. The Content writer works closely with the CRM specialists and Creative Designers and plays a critical role in shaping our brand voice and producing engaging content across various platforms. The ideal candidate is a process driven and a creative thinker with a passion for storytelling, exceptional writing skills, and a deep understanding of digital marketing trends and digital; content creation.
Key Responsibilities:
Content Strategy and Development
Develop and execute comprehensive content strategies aligned with Travelstart's marketing objectives and campaigns.Conduct in-depth audience research to identify target segments and tailor content accordingly.Collaborate with the marketing team to brainstorm and develop innovative content concepts.
Content Creation and Management
Produce high-quality, engaging content across various platforms (website, blog, social media, email, etc.).Optimise content for search engines (SEO) to improve visibility and drive organic traffic.Manage the content calendar to ensure timely delivery and consistency.Collaborate with designers to create visually appealing content assets.Measure content performance and provide data-driven insights for optimisation.
Brand Management
Uphold Travelstart's brand identity and voice across all content channels.Ensure consistency in messaging and tone throughout all content.
Requirements
Education and Experience
Bachelor's degree in Marketing, Communications, Journalism, or a related field.Proven experience in content creation, copywriting, or a similar role preferably in a digital marketing environment.Advantageous experience with SEO best practices and content optimisation.Knowledge of video editing production and graphic design tools.Familiarity with social media management tools and platforms.
Skills
Exceptional writing, editing, and proofreading skills with a keen eye for detail.Tools such as Canva, AsanaStrong understanding of content marketing principles and strategies.Willing to learn content management systems (CMS) and familiarising with HTML/CSS.Excellent organisational and time management skills, with the ability to manage multiple projects simultaneously.Strong interpersonal skills and the ability to work effectively in a team environment.Proficiency in using analytics tools such as Google Analytics to measure content performance
About Travelstart
Travelstart is Africa's leading online travel agency (OTA) that helps today's business and leisure travellers search, compare and book the best flight, bus, hotel, car hire, holiday packages and activities all in one place.
With a huge focus on affordable travel and simplifying the travel booking experience for our customers, visit the Travelstart website or download the Travelstart app, to find some of the lowest fares around. Pay quickly and safely online with your preferred payment method and you're off!
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