Meridian Wine Merchants is currently seeking an enthusiastic and proactive individual to fill the role of Hybrid Sales Consultant in the Cape Town region, they are on the lookout for someone who is deeply passionate about the Wine Industry , equipped with stellar communication skills, and capable of thriving in a dynamic sales landscape. Responsibilities Effectively execute call procedures, in accordance with the SOP on pre, during and post call procedures. Effectively execute sales levers at outlet, in accordance with the SOP according to customer call procedure. Collect, capture, and maintain accuracy of all wines listed on all wine lists in your sales area as per the wine list data base SOP. Effectively execute stock allocation, by managing the stock allocation as per RSM requirements and stock allocation report. Submit all expense reports on time as per SOP. Log all calls and capturing interaction with customers on the handheld device as per SOP and RSM requirements. New product introduction, vintage changes, and upliftment procedure to be carried out as per SOP. Client Trade visits to be done as per the RSMs requirements and according to SOP. Deliver customer satisfaction by call cycle management. Effective planning of the call cycle as per contact and coverage SOP. Plan and prioritize, demonstrate abilities to manage competing demands. Deliver customer satisfaction by assisting new customers in opening accounts, as per SOP on new accounts. Recording and promptly acting upon customers complaints, queries and requests and feedback accordingly as per Communication SOP and contact grid. Identifying and execute promotional opportunities/requirements as per the customers needs and promotional SOP. Identify training needs of the customer and execute according to a training plan. Understand the sales strategy as well as your personal sales target by customer and brand and deliver the result. Make yourself aware of the dress code and adhere to it (smart casual) as per SOP. Manage and take care of company assets including car, laptop, and handheld devices as per SOP. Submit all expense reports on time as per SOP. Qualifications and experience Diploma relating to Sales, Marketing, Hospitality Management or Food and Beverage Management would be beneficial. 2-3 years Sales and Merchandising experience in a related FMCG environment / liquor industry. CWA Certificate Wine Course. Valid Driver's License. Please do not apply for the position if you do not meet the requirements. Should you not receive any feedback within 2 weeks after the closing date, please consider your application unsuccessful.