Head: Research & Insights - Marketing Apply remote type Hybrid locations Johannesburg time type Full time posted on Posted 2 Days Ago time left to apply End Date: October 9, 2024 (4 days left to apply) job requisition id R-15968171
Empowering Africa's tomorrow, together…one story at a time. With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.
Job Summary Job Purpose: The Head of Group Market Research and Insights at Absa will be responsible for designing and executing research and insights initiatives that provide the bank with a deep understanding of its target audiences, market trends, competitive landscape, digital business and brand performance. This role oversees the analysis of data to provide strategic guidance to a company. Responsibilities include managing a team, building a research & insight strategy, interpreting data to support decision-making, identifying opportunities for growth, and ensuring that insights align with business goals across all Absa markets.
Job Description Key Responsibilities: Strategy Development: Lead the research strategy for both traditional and digital channels to support the company's growth objectives.Research Execution: Oversee qualitative and quantitative research projects, including surveys, focus groups, market assessments, competitive analysis, and trend forecasting.Digital Insight Generation: Develop and manage digital analytics programs to track customer journeys, digital engagement, website traffic, and social media performance.Team Leadership: Build and manage a high-performing research and insights team, fostering a culture of innovation and continuous learning.Stakeholder Engagement: Present findings and insights to senior leadership, creating clear and compelling narratives that guide decision-making.Market and Consumer Trends: Identify and monitor key market trends, consumer preferences, and industry shifts, particularly in the digital space.Innovation and Technology: Explore new digital tools and methodologies to enhance research capabilities.Reporting and Insights Delivery: Develop comprehensive reports and dashboards that summarize key insights from research and digital data analytics. Key Skills and Competencies: Analytical Mindset: Ability to analyze and interpret complex data sets to extract meaningful insights.Digital Savvy: Expertise in digital research tools and online customer behavior tracking.Leadership: Strong leadership and team management skills.Communication & Collaboration: Exceptional ability to communicate research findings clearly.Innovative Thinking: Ability to stay ahead of industry trends. Minimum requirements: Education: Minimum B-degree (NQF level no.7) / Desired: Post Graduate Degree (NQF level no.8+)Honours & Masters Preferable Preferred Experience & Skills: 10+ years (Technical/Managerial) experience10+ years Market Research and Insights experienceExcellent analytical skills and problem-solving skillsExcellent communication skills, including presentation and training skillsStrong planning and project management skills Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.
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