Head of SEO - Johannesburg - Initiate InternationalHead of SEO Job DescriptionWe are seeking an experienced Head of SEO in Johannesburg to lead our SEO strategy across various markets. The ideal candidate will have a deep understanding of the sports betting industry and a proven ability to drive growth through innovative SEO strategies.Your key job responsibilities as the Head of SEO in Johannesburg include:Lead and manage a team to contribute to the acquisition and retention strategies across all markets.Develop, implement, and optimize SEO strategies for multiple websites.Conduct keyword research and analysis to improve website rankings.Analyze data and generate detailed reports to identify areas for improvement.Stay updated with the latest SEO developments, online behaviors, and market trends.Identify opportunities and create scalable plans for SEO growth.Develop and execute effective SEO campaigns.Monitor and track performance metrics for SEO campaigns, using data to refine and adjust strategies.Provide insights on SEO forecasting, budgeting, and overall direction.RequirementsThe following requirements must be met for this Head of SEO job in Johannesburg:A minimum of 7 years' experience in a senior search engine optimization role.4+ years of relevant SEM experience, including on-page and off-page SEO, link building, social media, and PPC.Solid understanding of analytical software.Degree or diploma in Marketing or a related field.Proven track record in team management within a dynamic and fast-paced environment.Strong analytical skills, with experience in strategic planning and business management.Excellent knowledge of search engine algorithms, ranking strategies, and the SEO industry.Attention to detail with strong numerical skills.Exceptional interpersonal skills and the ability to build strong relationships with stakeholders across the business.SEO copywriting skills.SEO link building skills.This is an opportunity to work in a dynamic and international environment, with a focus on sports and technology.
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