Head of Marketing - Property DevelopmentMidrand, South Africa | Posted on 04/29/2024
Salary R65 - R75k CTC depending on experience State/Province Gauteng Country South Africa Job Description Our client is a well-known and respected property developer in the Gauteng region, with 33 years' experience building homes and now commercial spaces predominantly in the Midrand area.
We are seeking a highly skilled and experienced Head of Marketing to lead our clients marketing team anddrive their company's growth through strategic marketing initiatives. The Head of Marketing will beresponsible for developing and executing comprehensive marketing strategies to increase brandawareness, generate leads, and ultimately drive revenue.
Overall responsibility for the following functions of the marketing team. Develop and implement strategic marketing plans to achieve company objectives andrevenue targets
Lead, mentor, and manage a team of marketing professionals, including hiring, training, andperformance management
Oversee all aspects of marketing, including brand management, digital marketing, contentmarketing, social media, email marketing, and advertising
Analyse market trends and customer insights to identify opportunities for growth andinnovation
Collaborate with cross-functional teams, including sales, product development, andoperations, to align marketing strategies with overall business goals
Monitor and report on the effectiveness of marketing campaigns, using data-driven insightsto optimize performance and ROI
Stay abreast of industry developments and emerging trends to keep the company ahead ofthe competition
Manage marketing budget effectively, allocating resources strategically to maximize impactand efficiency
Cultivate strong relationships with media outlets, industry influencers, and strategic partnersto enhance brand visibility and credibility
Requirements Bachelor's degree in Marketing, Master's degree preferred
8+ years of experience in marketing leadership roles, with a proven track record of successin developing and executing strategic marketing initiatives
Strong leadership and management skills, with the ability to inspire and motivate teammembers to achieve excellence
Deep understanding of marketing principles and best practices across multiple channels,including digital, social, and traditional
Excellent analytical skills, with the ability to interpret data and metrics to drive decision - making and measure performance
Exceptional communication and interpersonal skills, with the ability to effectivelycollaborate with internal and external stakeholders
Creative thinker with a passion for innovation and problem-solving
Results-oriented mindset with a focus on driving measurable business outcomes
Experience in the property industry is a plus
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