Lead and manage digital marketing efforts, focusing on paid media campaigns.Develop and execute comprehensive brand and digital marketing strategies to enhance brand awareness, generate leads, and drive enrollment in target territories.Oversee the management and optimization of lead generation websites and social media presence.Plan and execute email marketing campaigns, including creating marketing automations within Active Campaign.Conduct market research to identify customer needs and industry trends.Manage and optimize the marketing budget to maximize ROI and achieve business objectives.Analyze data to inform marketing decisions, measure campaign success, and conduct A/B testing for optimization.Collaborate with internal teams to ensure alignment with marketing goals.Provide vital marketing support to the sales team.Spearhead digital marketing, SEO, and brand initiatives.Continuously monitor campaign performance and make data-driven improvements.Maintain quality control over deliverables, ensuring high standards for marketing collateral.Manage incoming project requests and oversee their execution.Event Management and Client RelationsOrganize and manage school culture events to foster a positive and engaging community environment.Plan and execute client-related events to strengthen relationships and showcase offerings.Host webinars and online engagement initiatives to effectively educate and engage target audiences.Additional Marketing ResponsibilitiesPrepare and deliver ongoing reports to management, including metrics such as actual vs. expected performance per product, territory, leads, CAC, and budget.Conduct customer segmentation and targeting to tailor marketing strategies effectively.Collaborate on product marketing to support new product launches or updates.Build partnerships and collaborations with organizations or influencers.Develop crisis management and PR response plans.Create content strategies to engage audiences across various channels.Foster innovation and creativity within the marketing team to stay competitive.Ensure proficiency in digital marketing tools and technologies (e.g., Salesforce, Google Ads, CRM systems, CMS, project management tools).Leverage global marketing experience to navigate diverse markets and cultures effectively.Manage and adapt budgets to changing circumstances or emerging opportunities.Explore alternative lead generation and growth hacking strategies to drive results.About Company:Kontak Recruitment agency provides outsourced staffing services for employers seeking to hire permanent, contract, freelance, or entry-level/graduate staff.
As expert recruiters, our core focus is on delivering effective hiring solutions by streamlining the recruitment process and enhancing efficiency for employers.
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