Head Of Marketing (JB4943)Hybrid Position (Gauteng or Cape Town)Market Related (Highly Negotiable)PermanentA leader in online education that delivers innovative, flexible learning solutions to students worldwide through curriculum-aligned courses, expert educators, and a robust virtual platform, is looking for a Head of Marketing to join their Team to accelerate its global growth and ensure continued success. This vital role focuses on expanding student acquisition and retention across international markets, fostering strong relationships with audiences and clients, and achieving measurable results in areas such as customer acquisition cost, customer lifetime value, and net promoter score. The Head of Marketing will lead a talented team, develop impactful brand strategies, and elevate engagement through events, webinars, and creative campaigns, ensuring the brand remains at the forefront of the industry.Minimum Requirements:Formal marketing, advertising, communications, or related business degreeMinimum of 5 years' experience in digital marketing for brandsAt least 4 years' management experience in an international companyProficiency in various digital marketing platforms, data analysis, budget management, and project coordination are essentialProficiency in Webflow and/or WordpressProficiency in Active Campaign or equivalentHave a hands-on approach and willingness to jump in and get tasks done when neededDuties and Responsibilities:General Marketing ResponsibilitiesLead and manage digital marketing efforts, focusing on paid media campaignsDevelop and execute comprehensive brand and digital marketing strategies to enhance brand awareness, generate leads, and drive enrollment in target territoriesOversee the management and optimization of lead generation websites and social media presencePlan and execute email marketing campaigns, including creating marketing automations within Active CampaignConduct market research to identify customer needs and industry trendsManage and optimize the marketing budget to maximize ROI and achieve business objectivesAnalyze data to inform marketing decisions, measure campaign success, and conduct A/B testing for optimizationCollaborate with internal teams to ensure alignment with marketing goalsProvide vital marketing support to the sales teamSpearhead digital marketing, SEO, and brand initiativesContinuously monitor campaign performance and make data-driven improvementsMaintain quality control over deliverables, ensuring high standards for marketing collateralManage incoming project requests and oversee their executionEvent Management and Client RelationsOrganize and manage school culture events to foster a positive and engaging community environmentPlan and execute client-related events to strengthen relationships and showcase offeringsHost webinars and online engagement initiatives to effectively educate and engage target audiencesAdditional Marketing ResponsibilitiesPrepare and deliver ongoing reports to management, including metrics such as actual vs. expected performance per product, territory, leads, CAC, and budgetConduct customer segmentation and targeting to tailor marketing strategies effectivelyCollaborate on product marketing to support new product launches or updatesBuild partnerships and collaborations with organizations or influencersDevelop crisis management and PR response plansCreate content strategies to engage audiences across various channelsFoster innovation and creativity within the marketing team to stay competitiveEnsure proficiency in digital marketing tools and technologies (e.g., Salesforce, Google Ads, CRM systems, CMS, project management tools)Leverage global marketing experience to navigate diverse markets and cultures effectivelyManage and adapt budgets to changing circumstances or emerging opportunitiesExplore alternative lead generation and growth hacking strategies to drive results
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