Head of Marketing R1 Mil 1.8 Mil Gauteng Johannesburg EE- AIC Our client in the Financial Industry is the holding company of some of South Africas leading financial service providers.
Our portfolio includes short-term insurers, a long-term insurer, health insurance as well as an insurance and personal finance comparison platform.
They are looking for a dynamic candidate to support the CMO to manage cross-functionally in marketing, across channels, operations, multi-product, brand development and marketing strategies, both commercially and creatively, with the overall objective to drive the business objectives of increased sales, improved MROI and increased brand health.
RESPONSIBILITIES ? Leadership and Direction - Communicate the marketing strategy and its relationship to organization''s mission, vision and values; clarify the actions needed to implement.
? Strategic Planning - Responsible for the design and development of the marketing and brand strategy, have a strong commercial understanding and align business and marketing strategy.
? Marketing and Brand Strategy- Develop and drive the brand and marketing strategy.
Have a strong commercial understanding that aligns business and marketing strategy.
Develop and drive the digital, media and other marketing mix strategies to deliver on the communication strategy.
? Marketing Communications ? Strategy Implementation - Partner with the Senior Manager: strategy to ensure the strategy is successfully implemented.
? Business Planning - Develop and gain agreement to annual business plans for a function or substantial business area, ensuring alignment with strategy; ? Marketing Impact Analysis ? Board Relationships ? External and Internal Stakeholder Engagement ? Budgeting & Costing ? Organizational Capability Building EDUCATION ? Post Graduate Degree/MBA in Business Management, Marketing or equivalent ? 7-10 years marketing and brand experience within the financial services industry.
? Experience in project management and program improvement ? Managerial Experience - 5 years senior leadership experience, managing diverse marketing teams SKILLS ? Strategic Planning ? Commercial Acumen + Customer and Market Analysis ? Knowledge of marketing analytics and metrics ? Marketing Commercialization Do you have what it takes?