Job Advert Summary
The Head of Marketing will develop and implement strategic marketing initiatives aimed at enhancing brand visibility, client acquisition, and retention. This leadership role requires a combination of strategic thinking, data-driven decision-making, and hands-on execution across digital and traditional marketing channels. The Head of Marketing will lead and manage a dynamic marketing team and work closely with other departments (Sales, Product, and Customer Service) to align efforts and achieve the company's business objectives.
Minimum Requirements
Qualifications & Experience
A Bachelor's degree in Marketing, Business, Communications, or related field
8+ years of experience in marketing, with at least 3 years in a senior role
Knowledge and Skills
A metrics-driven, strategic marketing mind with a creative eye
Strong understanding of South African and international market trends and regulatory landscape.
Proficiency in digital marketing tools, analytics, and CRM software.
Proven leadership skills to guide the marketing team, foster collaboration, and effectively manage external service providers.
Excellent communication and interpersonal skills.
Client-focused with a deep understanding of client acquisition and retention.
Agility and Flexibility in the face of changing circumstances and perspectives
Duties and Responsibilities
Key Responsibilities
Strategy & Planning
Develop and implement a comprehensive marketing strategy that enables the achievement of the firm's business strategy.
Conduct market research and analyses to stay informed of industry trends, competitor activities, client needs and expectations.
Identify and integrate emerging marketing trends and tools that enhance the firm's competitive advantage.
Lead innovation in areas like AI, brand enforcement, and digital transformation.
Budgeting
Develop the annual marketing budget in alignment with business strategy.
Ensure effective allocation of the marketing budget, aligning spending with business impact.
Monitor and track expenditure and maintain marketing budget.
Brand Management
Strengthen and maintain the firm's brand positioning within the South African and international Intellectual Property Law markets.
Ensure alignment of the firm's communications plans and public relations campaigns with the firm's brand values and industry specific needs.
Liaise with media and manage public relations opportunities to enhance firm reputation, visibility and engagement.
Ensure consistent brand messaging across all channels and touchpoints.
Digital Marketing
Lead digital marketing efforts, including social media, SEO, content marketing, and email campaigns.
Implement content strategies that enhance online engagement and brand visibility.
Optimize the firm's website to enhance user experience and increase lead generation.
Address client engagement through online platforms and through content personalisation.
Track digital marketing performance and adjust tactics as needed.
Cross Functional Collaboration
Collaborate with the Business Development team to support client acquisition and retention through targeted campaigns and strategic messaging.
Manage internal and external communications, providing feedback to internal teams, and communicating program performance, strategies, and costs to senior leaders.
Client Engagement and Events
Develop and implement client events that align with the firm's business development strategy.
Design and execute events (both virtual and in-person) that highlight the firm's expertise, create value for clients, and reinforce the firm's brand image.
Oversee vendor selection, logistics coordination, and on-site management to ensure seamless event execution.
Collect feedback, analyse event performance metrics, and follow up with attendees to continue the engagement.
Use insights from client interactions to inform future event planning and strategic marketing decisions.
Team Leadership
Lead, mentor, and develop the marketing team.
Oversee the recruitment, training, and development of marketing employees.
Foster a collaborative and results-driven team culture (within the marketing team and more broadly between the marketing and business development teams).
Data & Analytics
Use customer insights, segmentation, and data analytics to define and understand target audiences.
Measure and report on the performance of marketing campaigns.
Leverage data to make informed decisions and drive continuous improvement.
Ensure compliance with data protection regulations, including POPIA.
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