Head of Marketing, Emerging Markets and South Africa Job Title: Head of Marketing, Emerging Markets and South Africa
Job Description: We're looking for a commercial marketing leader who will be responsible for end-to-end marketing strategy and planning for the critical growth geography of Emerging Markets and South Africa. This unique role will give you the chance to drive growth at speed and at scale through taking an innovative and creative approach to financial services marketing.
Your role in the team: This new role in the Europe and Emerging Markets marketing team will be responsible for shaping the future of Emerging Markets marketing. You'll bring a broad understanding of end-to-end marketing and will have applied this to successfully grow a business in emerging markets in the past, and in return, you'll be given the freedom to own the strategy and plans and the resources to execute on these plans.
What you'll do: Responsible for end-to-end marketing strategy, planning and execution for all markets where IG does not have a license, with a focus on Hong Kong, Malaysia, Taiwan, and LatAm. Lead a transformation of our approach to marketing in Emerging Markets and South Africa, moving from a wholly localized model for strategy, planning, and execution to a joined-up divisional approach which leverages local execution. Leverage owned and earned media, as well as partnerships, as a key growth driver in markets where we adopt a predominantly reverse enquiry model. Line management of marketing management and execution for the geography. Partnering with the Head of Emerging Markets, forming a key part of their leadership team and contributing to the broader growth plan for their markets. Partnering with internal and external agencies and colleagues to step-change the effectiveness of our marketing processes and activities. Be an active member of the Europe and Emerging Markets Marketing Leadership team. Who we're looking for: You're curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. You're also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas and lead the way in creating inspiring experiences for our clients and everyone around you.
What you'll need for this role: A seasoned and passionate strategic B2C marketing leader, you'll have demonstrable experience of growing a business through an innovative approach to marketing leveraging owned and earned media. A detailed understanding of marketing in unregulated or unlicensed markets, and on how to maximize growth opportunities in this environment. Using data and insight to drive and inform end-to-end marketing plans will be one of your core skills. You'll be an experienced and inspiring leader who's built, developed and led teams across multiple geographies. Being comfortable operating in a matrix environment is essential. You'll pride yourself on your commercial acumen and your ability to articulate the value that marketing is adding to the organization. You'll have been part of a transformation of marketing operations. The environment at IG is entrepreneurial, high energy, and low ego. You'll be an expert at making the most of internal and external agencies and partners. Fluency in Mandarin, Cantonese, Thai, Malaysian, or Spanish would be beneficial. How you'll grow: When you join IG Group, we want you to have more than a job – we want you to have a career. We'll support you all the way.
The perks: Competitive Salary package Private medical cover for you and your family Provident Fund Life insurance Gym reimbursement benefit 25 days annual leave Birthday leave Volunteering days Sponsored Social events Home office equipment reimbursement Hybrid working environment Unlimited access to the LinkedIn Learning Platform Share Plans Scheme Employee Assistance Program Where you'll work: We follow a hybrid working model; we reckon it's the best of both worlds. You'll be welcomed into a diverse and inclusive workforce with a lot of creative energy.
Apply now Number of openings: Multiple
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