WHO ARE WE: A fast-paced, rapidly growing fintech business.
WHO ARE WE LOOKING FOR: A Head of Brand and Product Marketing with an in-depth understanding fintech industry, financial services, and digital banking.
WHAT WILL YOU DO: Brand Strategy and Development Develop and execute global brand strategies for target markets.
Align brand strategy with the customer journey for a consistent experience.
Adapt brand positioning for digital channels and product appeal.
Product Marketing Create go-to-market strategies tailored to new markets and customer segments.
Develop product marketing strategies for different customer journey stages.
Communicate product value propositions effectively across markets.
Lead digital marketing campaigns to engage customers.
Stay updated on product marketing trends to lead the market.
Marketing Campaigns Oversee marketing campaigns to maximize visibility in expansion regions.
Collaborate with teams to address customer pain points in campaigns.
Lead digital and promotional campaigns for specific products.
Digital Strategy Lead digital strategies for new markets, ensuring cultural alignment.
Oversee creation of content that supports customer journey steps.
Develop and manage product-related digital content to inform customers.
Team Leadership Lead the marketing team in understanding market-specific strategies.
Foster a customer-centric and product-focused culture within the team.
Promote digital expertise and create a positive, high-performance work environment.
Identify growth opportunities, encourage continuous learning, and ensure workforce planning.
Data Insights and Reporting Present insights and recommendations based on data.
Lead market research and implement tracking systems for marketing performance.
Monitor and analyze customer journey metrics and digital channel ROI.
Budget Management Manage budgets for marketing activities, product campaigns, and digital strategies.
Implement governance and compliance policies to manage risk and ensure cost control.
Stakeholder Collaboration Build strong relationships with stakeholders to meet business and marketing goals.
Collaborate with internal and external teams to align marketing with expansion and customer needs.
Partner with product and digital teams to optimize strategies and improve the customer journey.
WHAT DO YOU NEED: Post Graduate Honours Degree or Postgraduate Diploma in Marketing, Business or related field 8 years' Progressive experience in marketing roles within financial/fintech industry 5 years' strong leadership and team management experience, including leading and developing high-performing marketing teams 5 years' proven experience in market expansion strategies, including entering new regions and international markets In-depth understanding of the fintech industry, financial services, and digital banking, including experience in marketing fintech products.
Expertise in developing go-to-market strategies, product positioning, and product marketing campaigns.
Proficiency in budget planning and allocation, ensuring efficient resource utilisation Strong collaboration skills and the ability to work effectively with various teams, including product development, sales, and customer support Proficiency in data analytics and reporting, with a track record of measuring marketing performance and optimising strategies Capability to create and execute a comprehensive brand strategy, guidelines, and market-specific branding An understanding of customer journey mapping, customer experience enhancement, and a focus on customer satisfaction Proficient in digital marketing strategies, including social media, and online content marketing Excellent written and verbal communication skills, including the ability to present marketing strategies and results to executives and stakeholders