Job title : Head of Brand Job Location : Western Cape, Cape Town Deadline : January 10, 2025 Quick Recommended Links Jobs by Location Job by industries Minimum requirements Bachelor's degree in Marketing, Business, or a related field 7+ years in brand management, marketing, or related fields, with at least 3 years in a senior leadership role.
Experience with digital marketing, social media, and e-commerce.
Demonstrated success in developing and executing brand strategies that drive growth.
Experience managing cross-functional teams and influencing senior stakeholders.
Creative & Analytical: Strong balance of creative vision and data-driven decision-making.
Background in retail, fashion, or a related consumer-focused industry is a plus.
Key responsibilities Brand Strategy Execution: Develop and implement brand-specific strategies to ensure alignment with overall business objectives, driving customer acquisition, retention, and growth across all touchpoints—both in-store and online.
Cross-functional Collaboration : Work closely with internal teams—marketing, merchandise, and operations—to coordinate and execute campaigns aimed at boosting member engagement, increasing sales, and strengthening customer loyalty.
Campaign Leadership: Lead the planning, execution, and optimization of integrated marketing campaigns.
Ensure consistency and alignment of messaging across all platforms (social, digital, print, in-store, etc.).
Data-Driven Decision Making: Dive deep into customer insights, sales data, and campaign performance metrics to identify opportunities for growth.
Use data-driven insights to optimize marketing strategies, drive personalized communication, and refine campaign tactics.
Creative Direction: Provide creative direction to internal teams and external agencies, ensuring that all marketing materials and campaigns are on-brand and aligned with company goals.
Segmentation & Personalization: Leverage customer segmentation strategies to tailor communication and marketing efforts to specific customer groups, improving personalization and customer engagement.
Customer Experience Leadership: Ensure that marketing strategies and campaigns consistently reflect a customer-first approach, enhancing the overall customer experience across both digital and physical touchpoints.
Training & Development: Lead workshops and training sessions for cross-functional teams, ensuring all stakeholders are aligned on brand guidelines, campaign objectives, and best practices.
Brand Advocacy: Act as a brand ambassador, ensuring all marketing initiatives reflect the company's values and mission while positioning the brand in a positive light across all channels.
Project Management: Oversee multiple projects simultaneously, ensuring deadlines are met and budgets are adhered to.
Maintain a high standard of quality while executing complex initiatives in a fast-paced environment.
Problem Solving & Agile Thinking: Approach challenges with a solution-oriented mindset, quickly adapting to changing circumstances and priorities.
Work collaboratively with teams to troubleshoot and resolve issues.
Stakeholder Management: Manage and influence internal stakeholders, including senior leadership, ensuring alignment with brand strategy and key business objectives.
Market Trend Analysis: Keep up-to-date with industry trends, competitor activities, and emerging technologies to inform marketing strategies and drive innovation within the brand.
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