Do you have a passion for shaping global brand identities and driving product awareness?
Step into a leadership role where your strategic vision will elevate marketing efforts and resonate with diverse audiences worldwide.
Responsibilities: Brand Strategy: Develop and execute global strategies that align with customer journeys and cater to the nuances of target markets.Product Marketing: Lead go-to-market initiatives, craft impactful product value propositions, and oversee tailored campaigns for diverse customer segments.Marketing Campaigns: Drive targeted campaigns to maximise brand visibility and address customer needs across digital and traditional channels.Digital Strategy: Create innovative online content and optimise digital platforms to enhance customer engagement.Team Leadership: Build and inspire a marketing team, fostering collaboration, innovation, and a customer-centric mindset.Insights & Reporting: Analyse market trends, customer journeys, and campaign performance to inform strategic decisions.Budget Oversight: Manage budgets effectively to support marketing and expansion initiatives while ensuring compliance.Stakeholder Collaboration: Partner with internal and external teams to align marketing efforts with broader business objectives.Requirements: 8+ years of experience in marketing within the financial services or fintech sector.Proven expertise in leading market expansion strategies (5+ years).Strong leadership and team management skills.A postgraduate qualification in Marketing, Business, or a related field.EE Disclaimer: All positions will be filled in accordance with the company's Employment Equity plan.
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