Key Responsibilities:
Entrench, protect and promote TFG's reputation and corporate brand ensuring these are strengthened throughout our corporate communication and stakeholder engagement strategies.
Conceptualise, develop and implement a comprehensive and executable corporate reputation and media management strategy for the Group.
Manage all media relations, external communications, public relations, and owned channels within social media.
Develop and manage executive communications (CEO, HR Director, and Retail Directors) to the business and ensure that internal communications are efficient, effective and regularly measured for maximum impact.
Support the Group's brands and other functions on reputational issues and ensure their communications with stakeholders uphold the Group's reputation and promote its corporate brand.
Management of the Group's social media platforms, specifically LinkedIn, ensuring ongoing content sharing and brand building.
Develop and manage reputation reporting to the Supervisory Board's Social and Ethics Committee twice a year to ensure accurate and transparent reporting of customer and reputational key performance indicators.
Conceptualise, develop and implement a stakeholder engagement plan to manage expectations and proactively engage Group stakeholders (particularly non-financial) on relevant issues.
Advise executives on strategic engagement and building positive working relationships with specific stakeholder cohorts focussing mainly on suppliers, employees, government and regulators, environmental agencies as well as NGOs and other community organisations.
Key Performance Areas:
Develop and execute a comprehensive corporate communications strategy and plan that protects and promotes TFG's reputation and corporate brand.
Build key relationships with media by developing an engagement strategy that promotes regular interaction and publications. Manage external communications, including tone-setting, drafting, researching, engaging with key stakeholders and selecting appropriate communication channels for delivery.
Develop and establish a sound reputation and risk management process, including the development of an issues management guide for internal use and a crisis management policy. Manage internal and external crises as they may occur.
Develop a cross-group internal communications strategy. Measure internal communications effectiveness and drive research initiatives to introduce new channels/ methods/ technologies into the internal communication space.
Develop a content strategy for the Group's social media channels. Manage, maintain, update and monitor all TFG social media channels proactively, and where necessary, develop new platforms for communication.
Develop and execute a comprehensive stakeholder engagement strategy and plan that supports the business in building positive working relationships with key stakeholder cohorts.
Management of Investor Relations communication channels. Manage, maintain, update and monitor all TFG investor relations proactively, and where necessary, develop new platforms for communication.
Skills:
Excellent Communication
Strategic Thinking
Interpersonal Skill
Ability to work under pressure with agility
Excellent Problem solving
Qualification and Experience:
BA or equivalent in Journalism or Communications
Honours or Masters Degree in the related field (Desirable)
10 years Senior level experience in corporate communications, agencies or journalism or a combination (Desirable)
5 years crisis communication
5 years Copy writing (both traditional and digital)
5 years Management of internal teams (Desirable)
5 years Strategic planning
Competencies and behaviours for success:
Communicates Effectively - conveys information and communicates ideas in a clear, concise and impactful manner
Customer Focus - understands, anticipates, and meets the needs and expectations of customers
Ensures Accountability - takes accountability and ensures others are held to account on agreed upon performance targets
Financial Acumen - understands and applies financial concepts and principles to make informed financial decisions
Instills trust - inspires trust and gains the confidence of others by displaying honesty and integrity
Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
Optimizes Work Processes - assesses and improves the efficiency, effectiveness, and quality of various work processes
Organizational savvy - understands and navigates dynamics created by processes, systems, and people
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Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
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