Head – Digital Performance Marketing

Requirements: Degree is required Any additional Digital Certifications such as Google Analytics 4 (GA4) or Adobe Analytics would be advantageous Specialist certifications in the analytics of various digital platforms would be advantageous A minimum of seven years working with Paid Search, Programmatic Media, and Ad Campaign Platforms Experience collaborating with and managing external advertising agencies Responsibilities: Be accountable for building the organization's Digital Performance Program strategy and approach across the product portfolio Build and develop customer acquisition and lead generation campaigns from planning to execution Actively manage and track all key KPIs and engage in daily analysis and optimization to drive maximum ROI Lead the digital media agency in ensuring the timely execution of all campaigns as well as the implementation of informed media buys Determine and develop reporting frameworks, producing reporting that is in keeping with the rhythms and needs of the various business units Ensure a robust analytics setup that is geared for accurate and timeous campaign tracking and tagging, enabling meaningful insights and recommendations for optimization