Group Marketing Manager

Our client is seeking a dynamic and experienced Group Marketing Manager to oversee the marketing strategy and activities for their prestigious luxury lodge group. In this role, you will be responsible for developing and executing innovative marketing campaigns to drive brand awareness, customer engagement, and sales growth across their portfolio of luxury properties. You will work closely with senior leadership to shape and promote the group's vision, ensuring consistent messaging and positioning across all marketing channels.
Key responsibilities include:
Developing and implementing marketing strategies to promote the group's luxury lodges
Overseeing digital marketing, social media, content creation, and email marketing campaigns
Managing PR initiatives, media relations, and influencer partnerships
Monitoring and analyzing marketing performance metrics to optimize campaigns
Leading a team of marketing professionals and collaborating with other departments (sales, operations, etc.)
Managing budgets and ensuring the efficient allocation of marketing resources
Requirements:
Bachelor's degree in Marketing, Communications, or a related field
Minimum of 5-7 years of experience in marketing, with at least 3 years in a management role, preferably within the luxury hospitality sector
Strong understanding of digital marketing tools, strategies, and analytics
Proven experience in brand development and multi-channel marketing
Excellent communication, leadership, and project management skills
Ability to thrive in a fast-paced, results-oriented environment
A passion for the hospitality industry and delivering exceptional customer experiences
Knowledge of the latest marketing trends and technologies