Group Head: Marketing & Communications

Develop and implement comprehensive global marketing and communications strategies that align with the company's objectives and goals Collaborate with business managers to ensure brand and messaging alignment across the global businesses Oversee the design and execution of integrated marketing campaigns that leverage all aspects of communications, including digital marketing and special projects Responsible for measuring campaign performance and adjusting strategies to maximize ROI Oversee the development and maintenance of the company's brand identity, ensuring consistency across all marketing materials and communications Manage brand voice and maintain brand integrity across all platforms Develop and execute public relations strategies & messaging that align with the business strategy and enhances brand reputation and stakeholder trust Maintain media relations, oversee crisis communication plan to manage company reputation and ensuring rapid and effective responses to public relations challenges Prepare and manage the marketing budget, ensuring efficient allocation of resources to maximize return on investment Regularly review financial reports and marketing expenses, identify areas where costs can be reduced without compromising strategic objectives, and adjust plans as necessary to stay on budget Lead a diverse team of marketing and communications professionals, setting clear objectives and KPIs Foster a culture of accountability and continuous improvement, ensuring team members are aligned with company goals and performing at their best
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