As a Group Account Director, you need to have a strong command of all things digital. You will need to be performance-driven with the ability to work with a team who pride themselves on delivering quality work for our clients. Your loyalty, accountability, and desire to grow your skills are all important attributes.
Scope of service delivery:
Strategic comprehension of Performance Marketing
Social Media
Digital Media
SEO
Data & Analytics
CRM
Martech – an understanding of tools and data enablement
Industry:
Financial Services (80%)
Responsibilities (include but are not limited to):
Lead and grow a Performance Marketing team.
Build and manage the client team and relationships.
Manage client expectations and service delivery by being a focal point for day-to-day interactions.
Understand the client, strategy, and agency process in order to deliver efficiently and to the highest quality.
Support your Business Unit Director in driving and meeting all financial targets.
Be a strategic partner to your clients, enabling you to guide and drive better work, better business conversations, and build business.
Responsible for the continued administration of the accounts to ensure that there is a good relationship between client and agency.
Liaise with clients, attend client meetings, and write client contact reports.
Write briefs from clients into Workbook, work closely with traffic; Group Client Service (Digital Creative & Production) where necessary.
Day-to-day running of the account and keeping reports/briefs/timings up to date and all parties informed.
Updating Client Status docs.
Oversight and effective management of allocated portfolio teams, including – but not limited to – Strategists and Media/SEO/Data specialists.
A firm grasp of available digital touchpoints, with the ability to review media proposals with the media department and client/s. Previous in-platform experience is advantageous.
Review cost estimates with Ops, and presentations to clients.
Keep abreast of competitor activity, reviewing and sharing amongst team.
Keep abreast with new trends in digital technology in accordance with industry best practices.
Quality control assurance.
Financial Management: Budget tracking and Forecasting.
Process optimization where necessary.
Ability to work with other client agency partners and take the lead where required.
Qualifications / Experience / Skills:
Relevant tertiary qualification in Marketing or Business Management.
Proficient in MS Office (i.e., Word / Excel / PowerPoint etc.).
Minimum 5 years working experience as a client service representative in a Digital Advertising Agency. Ideally, 2-3 years of these would be working within the FSP industry (Financial Services Provider).
Campaign Management Experience.
Well-versed in Digital: Media, SEO, and Analytics in particular.
A good command of the English language (both written and verbal).
Strong presentation skills.
Strong time management and administration skills.
Strong numeric skills (financial and budget management experience).
Strong multitasking skills (ability to work on multiple briefs at any given time).
Experience with Workbook is an added benefit but not a requirement. (Training will be provided).
Personal Attributes:
Team player with the ability to work independently.
Ability to remain calm in a pressurized environment.
Creative, solutions-orientated thinker.
Provide and receive constructive criticism and advice.
Accountable.
Deadline driven.
Reliable.
Resilient.
Proactive.
Meticulous with attention to detail.
Self-starter.
Other:
Comfortable working on-site.
Comfortable to work on alcohol brands.
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