Job title : Graphic Designer Job Location : Western Cape, Cape Town Deadline : January 10, 2025 Quick Recommended Links Jobs by Location Job by industries About the job We are seeking an experienced and versatile Graphic Designer to join our creative team to produce visually impactful designs for our social and digital platforms.
The ideal candidate will have a strong understanding of design principles, branding, and visual storytelling, with expertise across various design disciplines, including visual design, branding, typography, print, digital, and UI/UX.
The Graphic Designer will create engaging designs that effectively communicate our brand's message and values.
Responsibilities Graphic Design Develop high-quality graphics, layouts, and templates for marketing campaigns, social media, websites, and print materials.
Ensure all designs adhere to the company's brand guidelines, maintaining consistency across platforms.
Work closely with the marketing team to conceptualise designs that align with campaign objectives and storytelling strategies.
Create designs for packaging, promotional merchandise, and digital products where required.
Ensure appropriate use of typography and layouts for diverse formats, including brochures, presentations, and reports.
Develop simple animations or motion graphics to enhance social media and online campaigns.
Social Media and Online Marketing Design optimised content for social media platforms (Facebook, Instagram, LinkedIn), ensuring it aligns with platform specifications and audience preferences.
Translate complex ideas into clear, engaging visuals that support campaign narratives.
Design digital ads and banners for online campaigns, ensuring they meet performance metrics and aesthetic requirements.
Collaborate with the content and strategy teams to ensure designs support the overall marketing and business objectives.
Creative Direction Translate creative briefs into innovative design concepts.
Contribute to the evolution of the brand's visual identity by proposing modern, fresh ideas that resonate with target audiences.
Stay updated with design and digital marketing trends to bring innovative ideas to campaigns.
Collaboration and Feedback Work closely with videographers, photographers, copywriters, and digital marketers to produce cohesive multimedia content.
Incorporate feedback from stakeholders to refine and finalise designs efficiently.
Organise and maintain a digital library of design assets, templates, and completed projects.
Qualifications Bachelor's degree in Graphic Design, Visual Communication, Multimedia Design or a related field.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD, etc.).
Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro).
Knowledge of UI/UX design principles.
Familiarity with social media platforms and content management systems.
Certification in graphic design and digital media Minimum experience and skills required 3+ years of experience in graphic design, with a strong focus on digital and online content creation.
Proficiency in graphic design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Experience with motion graphics and animation tools (e.g., Adobe After Effects) is advantageous.
Portfolio showcasing design expertise, particularly in social media, online marketing, and branding.
Experience with UI/UX design principles.
Familiarity with HTML/CSS for basic web design projects.
Understanding of performance metrics and analytics for design optimisation.
Knowledge of social media advertising formats and tools.
Flexible working hours, including occasional evenings or weekends for deadlines or events On-location work for photoshoots or event branding setup if needed Competencies Design Expertise: Exceptional creative skills with a keen eye for aesthetics, composition, and detail.
Brand Understanding: Strong ability to interpret and apply brand guidelines in creative outputs.
Time Management: Ability to juggle multiple deadlines and projects effectively.
Technical Proficiency: Advanced knowledge of design tools and techniques, including digital and print formats.
Problem Solving: Proactive approach to resolving design challenges and improving outputs.
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