Google Ads Specialist

Role Summary
A Google Ads specialist is a digital marketing professional responsible for managing and optimising pay-per-click (PPC) advertising campaigns on the Google Ads platform. Their main focus is to create, launch, and analyse campaigns to achieve specific marketing goals.
Key Responsibilities
Develop, execute, and manage comprehensive Google Ads campaigns across Search, Display, and YouTube channels.
Conduct keyword research and selection for pay-per-click campaigns to optimise reach and effectiveness.
Monitor and analyse performance metrics to identify opportunities for optimization and improvement.
Manage budget allocation and bid strategy to maximise return on investment (ROI).
Create compelling ad copy and optimise landing pages for ad campaigns.
Stay up-to-date with Google Ads updates, industry trends, and best practices to continuously improve campaign performance.
Collaborate with cross-functional teams, including SEO, content marketing, and web design, to ensure cohesive digital marketing strategies.
Prepare and present detailed campaign performance reports to stakeholders, highlighting key metrics, insights, and recommendations for future strategies.


Qualifications


Proven experience managing Google Ads campaigns with a strong track record of achieving targets. Case studies will be needed
Comprehensive understanding of Google Ads platform, including Search, Display, and YouTube advertising.
Proficient in Google Analytics and other analytics tools to monitor and evaluate campaign performance.
Excellent analytical skills with the ability to generate data-driven insights.
Strong written and verbal communication skills, with the ability to present complex information clearly and persuasively.
Ability to work independently and in a team environment, managing multiple projects simultaneously with attention to detail.
Certification in Google Ads
Get in touch!

Please send your resume and a brief cover letter outlining your relevant experience and why you would be a great fit for this role.
Include a 30-second Loom video introducing yourself and highlighting your passion for the applied position. This video will help us get to know you better and understand your enthusiasm for the role.