Our client is seeking a Google Ads Specialist who will be responsible for the setup, management, and optimization of all paid advertising campaigns on platforms such as Google AdWords, Meta, LinkedIn, TikTok, and others, to drive brand awareness, customer engagement, and conversions. Responsibilities: Develop and implement Google Ads strategies in collaboration with the marketing team, ensuring alignment with overall marketing goals. Set up and manage Google Ads campaigns, including manual bidding strategies. Conduct thorough keyword research and create targeted ad copy to enhance campaign performance. Utilise strong copywriting skills to craft compelling ad headlines, descriptions, and calls to action that resonate with the target audience and encourage engagement. Monitor and optimise campaign performance, adjusting bids, ad placements, audience targeting, and other variables to achieve desired KPIs. Implement and manage Google Ads conversion tracking to measure campaign effectiveness and track key performance indicators. Optimise user experience on landing pages and websites to increase conversion rates. Analyse campaign data and produce reports on performance, insights, and recommendations for improvements using Looker Studio. Manage budgets and ensure spending is optimised for maximum ROI. Stay up to date with Google Ads updates, new features, and best practices, implementing them as necessary to improve campaign performance. Set up and manage Google My Business listings, ensuring accurate and up-to-date information. Integrate Google Ads with Google My Business to enhance local search visibility and drive in-store traffic. Analyse the impact of Google My Business integration on Google Ads performance and provide actionable insights. Work closely with the marketing team and other stakeholders to ensure clear understanding of project requirements, timelines, and deliverables. Actively participate in regular team meetings, providing updates on progress, challenges, and solutions. Share knowledge and best practices in Google Ads and Google My Business integration with colleagues and cross-functional teams. Keep up to date with emerging trends, industry best practices, and new platforms in paid advertising. Continuously evaluate and refine advertising strategies and tactics to improve efficiency, campaign performance, and ROI. Skills: Expertise. Transparency. Innovation. Partnership. Always apply TCF (Treating Customers Fairly) in any external dealings with clients. Effective communication. Always maintain leadership attributes. Strong analytical skills and the ability to interpret data to make informed decisions. Excellent copywriting skills to create compelling ad copy. Ability to manage budgets and optimize spending for maximum ROI. Excellent collaboration and communication skills. A proactive approach to continuous learning and professional development. Strong problem-solving skills, adaptability, and ability to learn quickly. Ability to prioritize tasks, meet deadlines, and work under pressure. Qualifications: 5 years of experience in PPC and GMB Platform management. Proven experience in setting up, managing, and optimizing Google Ads campaigns, including manual bidding. Expertise in integrating Google Ads with Google My Business. Strong understanding of paid advertising strategies and best practices.
