GOAT CAMPAIGN MANAGER
JOB DESCRIPTION
REPORTING TO: Head of Goat (in future as the team grows to the Head of Campaign Management)
The role will focus on delivering end-to-end campaign management for brands working with Goat. The role will help with the growth of Goat which aims to support our agencies in broadcasting their clients' messages via content and Influencer Marketing channels, which we deliver at scale.
As a Goat Campaign Manager, you will work with internal and external stakeholders to ensure that our proposals and campaigns meet the highest standards, are competitive and communicate GOAT's capabilities, offerings and value in the best possible light.
LEADING AND SUPPORTING ON CAMPAIGNS
Successfully lead individual campaigns up to the value of R350,000.
Successfully provide support on campaigns to campaign leads up to the value of R1,400,000.
Demonstrable ability to be in control of at least 7 successful campaigns simultaneously.
Be able to effectively answer questions from people in the team to help guide decisions.
Ensure SOWs and briefs are understood, campaigns are running smoothly, and discuss priorities and targets effectively.
Identify problems on a campaign and, if not solvable, immediately bring to the attention of someone senior.
Support Account Managers with influencer and campaign matters on client calls.
Successfully discover influencers for the campaigns that are briefed into Goat.
Make sure budgets are being managed effectively throughout the campaign.
Have the foresight to make drastic changes to a campaign approach based on live campaign data.
INFLUENCER RELATIONS
Keep up with influencer marketing and social trends for campaign proposals and strategies.
Be active on social media, namely: Instagram, TikTok, LinkedIn and X.
Successfully read and interpret an influencer campaign brief.
Write and relay influencer briefs in detail to influencers or their management team.
Perform outreach to influencers/influencer Talent Managers without support.
Build a good rapport with influencers/talent agencies.
Successfully communicate the Goat sign-up process and data-driven positioning.
Confidently negotiate influencer fees.
Manage influencer relationships to ensure content is correct and distributed in line with the campaign schedule.
Manage campaign deliverables throughout the lifetime of the campaign.
REPORTING AND ANALYSIS
Provide succinct updates to account managers and line manager for campaign report(s).
Share learnings about influencers used in line with campaign performance.
Use performance metrics to drive influencer decisions.
Understand how paid media is running across the accounts.
STRATEGY AND KEY SKILLS
Lead proposals from the campaign side.
Be aware of upselling opportunities across campaigns.
Be competent in writing messaging, influencer captions and/or paid copy.
KNOWLEDGE OF DIGITAL PAID MEDIA
Good knowledge of paid media. Certifications on Meta (planning) and TikTok (Planning).
KEY KNOWLEDGE AND INTERNAL PROCESSES
Confidently draft up SOWs and resolve incomplete SOWs with Account Managers.
Share accurate information with Finance on active campaigns.
Ensure Influencers are paid accurately and on time.
SKILLS & CHARACTERISTICS
Identify industry and platform trends for proactive upsell opportunities.
Understand performance metrics achievable within each sector.
Ability to deal with pressure in difficult situations.
Be solutions driven.
Provide regular feedback to junior members of your team.
Take a keen interest in your development and actively seek opportunities to learn new skills.
Have a good eye for creative content that gets results.
Have rigorous attention to detail and be well organized.
Effective communication with colleagues and influencers.
Thorough approach to solving problems with resilience and energy.
Attention to detail in proposals and presentations.
Please note: Candidate must have a car and valid driver's license.
#J-18808-Ljbffr
