General Manager: Africa
We are looking for a General Manager: Africa to join our Customer Team in Cape Town.
About Aerobotics
Our mission is to provide intelligent tools to feed the world. We do this by providing tree and fruit insights to growers, in 18 countries around the world, enabled by drone imagery and artificial intelligence.
We have analyzed over 120 million trees and 1 million fruit to date. Our team of 50+ people is based out of Cape Town and we have commercial offices in the USA, Portugal, and Australia. Everything that we do and every decision that is made is driven by our Core Values.
About the role
The General Manager: Africa is responsible for strategy and implementation of growth plans to make Africa a major profit contributor to Aerobotics. The candidate ideally requires extensive fresh fruit sales experience, either in the fields of citrus or apple marketing or in the ag-tech or ag-sales (products) portion of the sector. The role would include identifying and growing customers in South Africa to drive the region to profitability, before expanding into other African markets like Morocco (120k ha citrus) and Egypt (160k ha citrus). This individual is responsible for generating revenue growth and profitability and aligning with Aerobotics' cross-functional teams to deliver incremental value for Aerobotics customers.
Responsibilities
Strategic:
Develop an effective customer strategy that optimizes for revenue growth and profitability
Develop and negotiate an optimal business model for customers to improve the predictability of purchases & repurchases
Track & analyze industry opportunities and protect from competitor activity
Work with the marketing team to develop an effective customer marketing strategy aligned with other customer segments
Develop, implement and achieve revenue & profitability targets aligned with Aerobotics forecasts
Manage and do not exceed customer and marketing and sales budget/s
Actively optimize cost of customer acquisition (CAC), lifetime value of customers (LTV) & unit economics
Understand and optimize the customer decision journey to minimize spend & resources and maximize purchases & repurchases
Implement an effective customer & marketing strategy to trigger and guide customers through engagement, initial-consideration & active evaluation of Aerobotics
Maintain customer enjoyment of the post-purchase experience at all times
Provide customers with required material to advocate for Aerobotics internally and in the industry
Bond with customers and develop customer empathy
Manage and negotiate revenue growth and increasing profitability of customer repurchases
Implement optimal customer organizational structure and appropriate sales and marketing processes for citrus customers to achieve revenue growth & profitability
Proactively practice and consistently demonstrate Aerobotics' core values in all aspects of the role
Relationships:
Build trusted relationships with key customers
Partner with the product team to uncover new customer needs and maintain customer satisfaction to co-develop products with customers to serve the wider industry
Actively develop relationships with the cross-functional team
Customer service:
Maintain a high level of service to customers (internal and external) according to the service standards as set by the company
Provide technical advice and other assistance over and above normal duties. Manage and personally resolve queries and complaints
Required Experience & Skills
At least 5 years experience in sales and marketing, with a minimum of 3 years managerial experience
Agricultural knowledge
Tech Savvy
Proven experience in customer relations
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