Company Overview:
We discover the breakthroughs that brands need to win. The discoveries, experiences, invention, integration and impact that will make a difference to their business. We are built to keep pace with change, built on data and technology, built for people and algorithms, built around diverse capability, built to test and learn at scale and, crucially, built to evolve.
To stay ahead of our competitors, EssenceMediacom has always positioned itself as a visionary partner for our clients, challenging them by honing in on ground breaking, future focused ideas based on in-depth insights and marketplace knowledge
Job Description As the market connected commerce manager you will play a fundamental role within the team in helping unlock new digital growth territories for recruitment and conversion through retail partnerships
Key Highlights working in the role: 1) Working on a client that wants to disrupt the market and do things differently.
2) Transforming the digital agenda through touchpoint integration and acceleration
3) A privilege opportunity to be part of the transformational journey and a different way to working across Africa & global community under OpenX from WPP model.
4) Improve your networking by being surrounded by collaborative and inspiring people across all levels across agencies.
5) Supportive culture that places people first, from their well-being to career development
About the role: Deep understanding of ecommerce platforms (marketplaces, eGrocery, FSA / Quick commerce) which includes platform specific user funnel, capabilities, and retail media opportunities.
• Candidate should have a good understanding of the commerce business goals, leveraging knowledge of platform capabilities to bring ideas and executions to live.
• Possess experience in best usage of retail media to achieve ROI for brands, exposure to data driven decision making, knowledge of platform's annual marketing calendar.
• The role of commerce manager will comprise of two distinct but complimentary workstreams, this being ecommerce (off-site) and connected commerce (On-Site)
• Primary responsibility is to bring best collaboration among all stakeholders (TCCC X Bottler X Platforms X OpenX) to agreed, approve, implement, and achieve best ROI:
Responsibilities
1. Attend brief triage sessions and understanding of business goals
2. Evaluation of platforms and their capabilities to meet brief requirements and fulfil business goals
3. Finalisation of initiative calendar with TCCC X Bottler X OpenX
4. Agreement on platform/s usage to activate planned initiative
5. Liaison with selected platforms to design touchpoints / tools/ tactics by initiatives
6. Agreement on assets based on designed touchpoints with Platforms X TCCC X Bottler X OpenX
7. Based on agreed assets and inputs brief, OpenX to develop an execution plan including campaign media plan and content development plan
8. Coordinate with TCCC X Bottler to approve recommended execution plan
9. Management of production pipeline and ensure timely delivery of deliverables such as assets to platforms
Ecommerce scope & understanding
The existing core media scope for ecommerce covers the planning and buying of any media which seeks to drive traffic to a retailer environment (also known as Offsite). For example, if you were looking to drive traffic from a social media platform towards a specific retailer and wished to optimize the campaign towards a CPA/CPC goal.
Other examples of in-scope eCommerce activity:
• Targeted display /Retailer audience extension bought via DV360.
• Facebook Collaborative Ads
• Programmatic display
• Shopmium offsite couponing
• Paid social that drives traffic to a retailer environment even if optimised towards a CPA/CPC goal
• Programmatic or search activity that drives traffic to a retailer environment even if optimised towards a CPA/CPC goal
Connected Commerce (on-site)
Connected commerce, also know as 2nd party partnerships or onsite, is the over-arching approach to and activation of media within a retailer environment. (marketplaces, eGrocery, FSA / Quick commerce)
2nd party JBP partnerships play a critical role in our data conversion and sales contribution. Partners include FSA and QSR partners such as, but not limited to, Glovo, Jumia, MR D, Uber Eats, Checkers etc
Examples of Connected commerce activity:
• Media activity bought and optimized within a retailer environment, this can include in-retailer banners, in-app buying and retail search optimisation.
• Banners in-retailer environments (including bought through Criteo)
• Direct media 'add to basket' butterfly search/shelf
• Promogaming
• Targeted couponing
• Live social onsite, in-app
Experience:
• Bachelor's degree required
• 3+ years of related experience in Ecommerce or data/analytical field required
• Previous retail and/or ecommerce experience required
• Expert understanding of Excel (advanced reporting), PC Skills, including MS Office, and MS Outlook
• Understanding of Strategy
• Merchandising, accounting, and/or business experience a plus
• Flexibility to adapt to changing business needs, dealing with ambiguity
• Must be able to think strategically and see the big picture while knowing how to execute it tactically
• Excellent communication skills, both written and oral
• Strong project management/time management skills
• Extremely detail oriented
Application deadline: 1st of July 2024
Benefits:
Our Total Cost to Company includes essential benefits such as medical aid, provident fund, severe illness, risk, and life cover.
Equal Opportunity Employer:
EssenceMediacom is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other characteristic protected by applicable laws.
By submitting your CV, you're giving consent for it to be shared with our team, line manager, and senior management for evaluation. Rest assured, if you don't hear from us within 2-3 weeks, your application was unsuccessful.
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