Senior Marketing Manager: Digital Banking, Security, & PlatformsJohannesburg
ZAR 400000 - 500000
Job Overview Business Segment: Personal & Private Banking
We are seeking a highly experienced Senior Marketing Manager to lead the development and execution of integrated marketing campaign strategies for our Digital Banking, Security, and Platforms within the Personal and Private Banking SA segment. In this role, you will play a pivotal part in driving client acquisition and retention and enhancing the commercial value of our business unit while also focusing on improving fraud prevention education and promoting new security services.
Qualifications Post Graduate Degree in Marketing, Digital Business or equivalent.
Experience: 8-10 years strong background in B2B / B2C marketing, with experience in developing and implementing marketing plans, campaigns, and initiatives in a multi-product, multi-client context, across multiple locations. Familiarity with the respective financial services industry segments, including understanding of market trends, customer behaviour, and competitive landscape. Experience in managing marketing projects from conception to completion, including planning, execution, and reporting.
Key Responsibilities: Develop and implement innovative, integrated marketing campaigns and content marketing that align with the strategic objectives of the Business Unit, country segment, and product lines.Identify and capitalize on market opportunities to acquire new clients and retain existing ones, boosting the overall commercial value.Enhance fraud prevention education through targeted campaigns and effectively promote new security services to protect and better serve our clients.Champion marketing excellence by fostering a culture of innovation, collaboration, and partnerships within the team and across Personal and Private Banking SA.This is a senior leadership role requiring a strategic mindset, strong collaboration skills, and a proven track record in driving successful marketing initiatives in a dynamic and competitive environment.
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