The General Manager, MTN Brand contributes to brand strategy development and manages the execution and implementation of MTN Group brand strategies across operating companies.
The role is responsible for implementing the MTN brand strategy by working with OPCO's to ensure consistent brand image and identity implementation, consultancy on annual and quarterly plans to ensure delivery of marketing plans in line with MTN business strategy and brand priorities, driving brand and cycle planning processes, developing and deploying frameworks to guide alignment to key messaging communication strategies, leading campaign effectiveness approaches and pro-customer market positioning to deliver ROO and ROI.
The General Manager, Brand reports to Executive: Group Marketing and is supported by Senior Managers. The positions will interface with the Opco CMO's, Brand Leads, Group Management Services stakeholders and Consumer, Business, Fintech and Digital Services divisional heads.
The General Manager must therefore ensure the successful delivery in context of:
Rapidly changing ICT environment (technology, economic, regulatory, legal, customer expectations)Multi-national, multi-cultural, multi-geography footprint (MENA, WECA, SEAGHA regions)Decentralised operating modelContribute to the formulation and execution of the MTN Group brand strategy in line with MTN Group strategy and MTN brand prioritiesDrive effective implementation of the strategy across operating companies by providing direction, structure, frameworks, models and guidelines to be adopted by the Opco Chief Marketing OfficersDefine minimum standards for implementation and deliveryRecommend targets and KPIs across operating companies for performance across various marketing activitiesDrive positive advantage of MTN to competitor in terms of brand health measures and pro-customer market positioning.Drive internal marketing alignment with internal stakeholders (HR, procurement, BRM, Corporate Affairs, etc)Build and manage a high performing team by providing leadership and role clarityManage talent in accordance with legislative guidelinesEnsure open communication channels with staff and implement change management interventions where necessaryProvide definition of roles, responsibilities, individual goals and performance objectives for the teamSet KPIs and provide regular performance feedback through a well-defined and implemented performance review programDevelop and implement a training plan in order to build and develop skills within the teamEncourage knowledge transfer through the implementation of a knowledge transfer planPerformance manage resources in accordance with HR policy and legislation where necessaryActively participate in leadership team and develop skills of own teamPromote a 'MTN centric' and 'partnership approach' to develop strong relationships with other working groups and ensure adherence to Group governance.Governance and Strategic Meetings:
Hold strategic meetings, ensure relevant participation and provide guidance and support in the various discussionsDrive enterprise wide transformation initiatives, elicit inputs from relevant partiesDrive adequate risk mitigation and controls, and elicit inputs from relevant partiesPrepare proposal on change initiatives, SLA policies and proceduresManage and resolve issues that will result in severe time, scope, productivity and cost or resource impactResolve and provide guidance to issues escalatedTactical:
Manage all projects and initiativesReview key risks, issues and dependencies and set mitigation actionsSign-off / make decisions regarding tactical changesPerformance:
Monitor performance and alignment with MTN brand strategy and per industry best practicesReview performance against agreed Key Performance Indicators (KPIs) and review service level agreementsIdentify opportunities for improvement and collaborate with respective OPCOs and teams to agree on corrective actionsReporting:
Report on a weekly and monthly basis to ExecutiveHighlight to the management significant deviations from defined performance metricsReport on an adhoc basis on specific projects, as requiredBudgets:
Develop and manage divisional budgets in line with business objectivesDevelop and manage project initiative budgets in line with business objectivesEnsure that 'non-working' costs are optimised in line with saving to invest approachMinimum Qualifications: Minimum of 4 year tertiary Business/Commercial/Marketing DegreeMBA or Masters in relevant field of study12-15 years of strong work experience in strategic brand managementManagement/Commercial/ Chief Marketing Officer roleExperience working in a global/multinational enterprise /FMCGUnderstanding of emerging marketsSenior management track record of at least 7 yearsExperience in multinational brand leading practices and trendsTelecommunications Brand Marketing/Industry experience is an advantagePan Africa and or Middle East multi-cultural experienceCompetencies: Attitude of self-propelled and thought leadershipGlobal mindset to service worldwide operationsMature management skills gaining credibility with People and StakeholderAbility to get along with, listen to, speak to, and manage people's expectationsStrong communication skills at all levels and the ability to easily collaborate with teams, internal / external stakeholdersProblem Solving skills: Analytical and critical thinking are essential in evaluating problems and reaching solutionsExecution and Implementation Skills: Disciplined execution approach, Reliability, results-oriented, proven track record of delivery and can-do attitudeChallenger mind-set: Ability to engage with senior business stakeholders and challenge the status quo utilizing data analytics and problem-solving capabilitiesHolistic View and Attention to Detail: Balancing the big picture view and attention to detail is a crucial skill to build trust with stakeholders at all levelsOther: Global mindset to service worldwide operationsPan Africa and or Middle East multi-cultural experienceTelecommunications industry experienceWilling and flexible to travel within Africa and Middle East
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