About RedCloud
RedCloud is leveraging AI-powered technology to break down the barriers to fair and profitable trade in emerging markets.
RedCloud's Intelligent Open Commerce Platform connects FMCG Brands, Distributors, and Local Merchants on a single, equitable marketplace, empowering them with real-world insights and data to help them make better decisions. RedCloud enables FMCG Brands to seize new opportunities in emerging markets, facilitates access to more buyers & streamlines operations for Distributors, and helps Local Merchants spend more time selling products, not searching for them.
The company comprises a highly diverse, dynamic team of driven talented people from over twenty different countries, speaking multiple languages, with a physical footprint in Africa, Europe, and Latin America.
Key Responsibilities:
Go To Market Execution:
Oversee the deployment and management of FAOs who engage FMCG retailers to drive digital adoption of our app.
Strategically deploy and realign FAO resources based on the evolving customer acquisition and expansion strategy.
Ensure that FAOs are optimally placed to target high-potential markets and customer segments, adjusting deployment in response to market feedback and performance data.
Continuously evaluate market opportunities and redeploy FAO resources to capitalize on new growth areas.
Productivity Optimization:
Utilize the RedTAG application to monitor and enhance the daily productivity of FAOs, capturing real-time insights and market intelligence.
Identify opportunities to improve operational efficiency and streamline processes for FAOs.
Leverage real-time insights and market intelligence captured through RedTAG to inform strategic decisions and adapt GTM strategies.
Provide regular feedback to product and marketing teams to ensure the app and associated services meet market needs.
Performance Management:
Develop and manage a Relative Scorecard system to drive performance management and incentives for FAOs, ensuring alignment with company objectives.
Regularly assess and adjust performance metrics to reflect changing market conditions and company priorities.
P&L Management & Cost Optimization:
Manage the FAO structure like a P&L, being responsible for budgeting, cost management, and resource allocation.
Optimize the deployment and realignment of FAOs based on customer acquisition and expansion strategy, ensuring cost-effective operations.
Analyze the financial impact of FAO deployment decisions and adjust strategies to maximize ROI while minimizing costs.
Stakeholder Collaboration:
Collaborate with cross-functional teams, including Product, Marketing, Sales, and Operations, to ensure alignment with GTM strategy and execution.
Engage with regional leadership to understand market-specific challenges and tailor strategies accordingly.
Requirements:
At least 6-8 years of experience in Go-To-Market strategy, sales management, or field operations, preferably in the FMCG or e-commerce sectors.
Bachelor's degree in Business Administration, Marketing, Sales, Finance, or a related field. A master's degree is preferred.
Extensive experience working in or managing teams in emerging markets, particularly in Africa.
Proven track record of driving successful adoption of digital products or managing Market activation and engagement strategies.
Experience in P&L management, budgeting, and cost optimization within a large-scale field operations context.
Exceptional leadership and team management skills, with a focus on improving productivity, performance tracking, and cost control.
Proficiency in using data and analytics tools (SFAs and CRMs) to monitor productivity, manage costs, and drive operational efficiency.
Strong understanding of emerging market dynamics, particularly in the FMCG sector.
Results-driven with a focus on achieving measurable outcomes and driving business growth.
Culturally sensitive and adaptable, with the ability to thrive in diverse and dynamic environments.
Innovative and proactive, with a hands-on approach to execution excellence.
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