The Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities.They work with the FMM to build strong local networks including opinion-leaders and key influencers both online (social media) and offline.
They help to create and implement marketing initiatives in Student Marketing, Sports, Culture and Communications.They leverage sales opportunities and encompass local needs and specificities and therefore impact the heart of local consumers, ultimately leading to the successful development of the business.The FMS is constantly out 'in the field' to make things happen, this is not an 'office' job.
Depending on their profiles and the needs of the region, FMS responsibilities vary considerably.RESPONSIBILITIESAreas that play to your strengthsAll the responsibilities we'll trust you with:Responsible for a selection of marketing pillars among University, Sampling, Sports, Culture and Communications.Drive awareness among consumers and relevant scenes.Drive consumer trial through activities in line with brand values.Drive relevance across a variety of consumption occasions.Successfully execute program fundamentals in a truly tailored waySupport the FMM in creating and supporting key events, scenes and marketing opportunities.Identify local heroes in relevant Red Bull scenes.Support in upholding a clean logistical system.Always have the "consumer" and "brand" eye in every single initiative.Develop, own and execute new ideas that are locally relevant.Identify and selectively support cross-marketing opportunities.Understand the consumer landscape and lead the creative process for a constant flow of new ideas.Participate in the creation of new and exciting local relevant stories.Drive efficiencies in our programs, using the right tools.Maintenance and management of program tools.Source & hire with no compromise brand fit Student Marketeers.Lead and inspire a team of part-time employees.Understanding the core scenes in the region and has strong networking skills.Has already built and sustained personal relationships in core scenes (Culture, and/or Sports etc.
)Experience in leading teams and managing people.A strategic thinker who takes initiative and ownership and "makes things happen".Leadership, motivation and team skills.Strong analytical, planning, budgetary and project management competencies.Creative mind with a track record of putting new ideas into practice and assessing results.Excellent communication skills, including presenting and training abilities.Valid Driver's License.Proficiency in Microsoft Office.Travel 70-80%Field Marketing Specialist - KZNRed BullGiving wiiings to people and ideas since 1987In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink.
This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives usChasing our potentialSince the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:MeaningFind your meaning and use your strengths to achieve it!The bigger reason why you work.
To contribute and add value to something or someone.Freedom & ResponsibilityTake real responsibility for yourself and your work.To have the freedom to work on something the way you want to.MasteryLove life, love work, love to challenge yourself!Turn your talents into strengths to become excellent at what you do.