ResponsibilitiesDigital Marketing and SalesConnect Ananse to online audiences, especially targeting global audiences with an interest in Africa and African fashionDefine and implement digital campaigns to achieve sales growthDesign and implement campaigns to raise awareness and adoption of Ananse as key ecommerce partner for African fashion designersDevelop and implement ecommerce strategies to produce optimal conversion rates and sales through CRO analysis, analysing new/returning consumer flows, developing on-site personalisation, reducing bounce rate and testing contentOptimize conversion points in the marketing funnel including landing pages, website calls to action and lead generating forms including end to end tagging, tracking and attribution logicDefine and develop ecommerce KPI framework to measure and track KPIs to ensure growthProvide analysis and performance reports including daily weekly and monthly reporting of KPIs and recommending actions to improve performanceWork with cross-functional teams to implement web and ecommerce content for product launches, lead generation campaigns, videos, customer education and SEOImplement demand generation programmes including email, paid media, social media, blog channels, paid search, SEO, affiliate programmes and other web-based marketing programmesEvaluate ecommerce campaign spend effectiveness to ensure positive ROI and ensure data driven learnings for future campaignsDevelop a marketplace marketing plan in collaboration with internal and external stakeholders and partnersWork with tech team to optimise UX/UI to improve user experience and increase sales conversionResearch industry trends and technologies to identify opportunities to bridge gaps to achieve business objectivesMerchandisingDevelop partnership value proposition and digital marketing programmes to make Ananse the preferred marketplace for African fashion designersWork with designer liaison team and fashion merchants to maximise inventory on the marketplaceManage weekly inventory reports for the marketplaceEnsure marketplace copy and meta data are fully optimised to maximise traffic from search enginesDevelop and implement inventory plan to match the sales planDaily and weekly sales reporting to managementOperationsDevelop action calendars to ensure required actions are timeously completedDevelop content plan for the ecommerce platform and ensure content is regularly updatedMonitor product reviews and customer feedback to ensure high merchant rating, customer feedback scores and provide continuous feedback loop to merchants for product improvementsContinuously look for ways to improve overall site performance, sales, AOV and LTV.Develop and deliver ecommerce and digital marketing training to support targeted and current fashion merchants on the Ananse ecommerce marketplace platformProvide support to Marketing/Communications and Tech Development teams as requiredProvide the CEO and management team with input into strategic plansSkills and QualificationsPrevious experience in an e-commerce marketing or sales role essentialRelevant Bachelors or Masters degreeGood understanding of web technologies, browsers, analytics, reporting and content management systems and processesStrong analytical skills and knowledge of web analytics tools like Google AnalyticsExperience in fashion or ecommerce marketplaces would be a distinct advantageMust possess keen eye for design aestheticsStrong knowledge for developing consumer facing ecommerce sites and omnichannel marketing campaignsTrack record of exceeding revenue targetsStrong knowledge of developing consumer facing ecommerce sites and omnichannel marketing campaignsAbility to organise and lead in a cross functional workspaceWillingness to travel in Africa
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