To plan, coordinate, and execute marketing and event initiatives that promote the Bank's services and enhance its public image, ensuring alignment with overall business objectives.
MAIN FUNCTIONS OF THE JOB Event Planning and Execution: Develop and implement event strategies that align with the Bank's marketing. Coordinate all aspects of event logistics, including venue selection, vendor management, and budget. Ensure all events comply with regulatory requirements. Negotiate contracts with vendors and service providers to ensure cost-effective and high-quality services. Collaborate with the facilities department for client functions. Manage event guest lists and ensure professional communication. Organize regular meetings for event project updates. Work with the marketing team to ensure social media coverage for events. Ensure timely payments to service providers. Collaborate with branches to meet event objectives. Marketing Campaign Management: Create and manage marketing campaigns to promote events and banking services. Collaborate with the marketing team to develop promotional materials. Analyze campaign performance and provide recommendations for improvement. Brand Management: Ensure all marketing and event activities align with the bank's brand. Monitor market trends and competitor activities to identify opportunities for brand enhancement. Provide input on brand strategy and development. Ensure relevant marketing materials are displayed at events. Stakeholder Engagement: Engage with internal and external stakeholders to ensure successful events and marketing initiatives. Build and maintain relationships with vendors and partners. Act as a liaison between various departments to streamline event-related processes. Corporate Social Responsibility (CSR): Obtain relevant approvals for CSR initiatives. Plan and execute CSR events that enhance the bank's public image and align with its values. Develop and maintain relationships with community partners. Ensure all CSR activities comply with the bank's policies. Arrange official launches at relevant sites, ensuring media coverage. Audit: Address internal and external audit requirements. Address Shariah Audit protocols. BEE (Black Economic Empowerment): Identify suppliers to assist in obtaining the bank's BEE compliance. Obtain signed agreements from suppliers verifying their BEE status. Compile and submit documents for BEE rating to the Verification Agency. Manage legacy projects with the assistance of external consultants. Facilitate CFE processes. Event Performance Measurement: Measure and report on the success of events, providing insights and recommendations for future improvements. Collect and analyze feedback from event participants. Prepare detailed reports on event outcomes, including attendance, engagement, and return on investment (ROI). QUALIFICATIONS Bachelor's degree in marketing, communications, event management, or a related field. Relevant certifications in event planning or digital marketing are advantageous. PREFERRED EXPERIENCE Minimum of 5 years of experience in event management and marketing, preferably within the banking or financial services industry.
Proven track record of managing successful events and marketing campaigns.
KNOWLEDGE In-depth understanding of event planning and execution. Knowledge of marketing principles and digital marketing strategies. Familiarity with banking products and services. The position is an Equity role. NOTE This role involves travel and requires flexibility in working hours to accommodate events. A Consultant will be in touch if you are shortlisted for the position. Please consider your application unsuccessful should you not have been contacted within 2 weeks. We will keep your CV on our database and contact you should you match the criteria of any other vacancies.
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