About The Client
The Client is an ecommerce retailer founded in 2013 selling 500 sun protection products across 30 brands, mainly to a UK customer base. They have a £350k+ annual revenue plus a small team based in Worthing, UK currently alongside two purpose-driven founders with 20+ years of experience running retail businesses.
Their vision is to become the UK ecommerce authority on sun protection and skincare and enhance product transparency and customer decision making in this sector. They believe this will reduce customer stress, enable more confidence and enjoyment in the sun, as well as enhance customer life expectancy by mitigating the dangers of the sun.
Position Overview
We are looking for a creative and organised Ecommerce Content Executive to lead the visual and content-driven aspects of our sun and skin care focused eCommerce site. This role will focus on managing product data, coordinating with brands for joint campaigns, and curating engaging content for email, social media, and the website. The ideal candidate has a strong eye for detail, excellent organisational skills, and a passion for creating compelling brand experiences through visual and written content.
Key Responsibilities
Email Content: Create engaging, on-brand email campaigns to drive customer engagement and retention.
Imagery Coordination: Curate product and campaign imagery to enhance brand storytelling, leveraging efficient technological tools for visual uniformity.
Campaign Planning: Organise and execute the marketing calendar to support launches and promotions.
Brand Collaboration: Work with supplier brands to coordinate brand assets, joint promotions, launches, and campaigns.
Organic Social Media: Manage organic social media content to drive brand engagement and awareness.
Content Strategy: Coordinate with content creators to build and maintain a compelling online presence.
Competitive Analysis: Track competitor activities and market trends to refine strategies and maintain a competitive edge.
Product Data Management: Ensure accurate product data, descriptions, and imagery across the site.
Team Collaboration: Work closely with internal and external teams, including the web agency, content partners, the ecommerce performance executive and the UK leadership team, to ensure cohesive ecommerce strategies and execution.
Experience
Content Creation: 5+ years of experience in content creation for eCommerce or digital marketing, ideally in the health and beauty sector.
Email Marketing: Proven proficiency in email marketing platforms with a strong eye for engaging content.
Social Media Management: Skilled in managing and creating content for social media platforms like Instagram. Tiktok experience is a bonus too.
Product Management: Experience handling product data and imagery for eCommerce platforms, ideally across a mixture of brands and with Shopify experience.
Partnership Building: Comfortable working with brands and content creators directly and coordinating assets for joint campaigns.
Calendar Planning: Strong organisational skills to manage and maintain a marketing calendar.
Copywriting Competence: Strong grasp of marketing driven copy and writing in a compelling way.
Skillsets
Creativity: Ability to produce visually appealing and engaging content.
Attention to Detail: Ensures accuracy and consistency in all content and product data.
Organisational Skills: Excellent at managing timelines and coordinating with brands.
Communication Skills: Strong verbal and written skills for content and brand alignment.
Technical Proficiency: Skilled at managing content management systems, the Shopify web platform, email platforms, and social media tools.
Experimental Approach: Interested in trialling new ways to drive better outcomes.
Customer Focus: Understanding of customer needs to create relevant and engaging content.
Holistic Marketing Knowledge: An understanding of the interplay between ecommerce, organic, PPC, social, and display channels.
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