Purpose: Successfully support the establishment of e-commerce project and grow online sales capability through a new e-commerce channel. Effectively support cross-functional project to launch new e-commerce channel. Manage and optimise all online sales channels, including owned and partner platforms. Connect e-commerce to existing digital ecosystem and optimise for sales. Establish consumer data marketing capability. Manage all CRM / direct marketing communication. Proactively monitor and optimise ecosystem and accurately report to business using data insights. The e-commerce manager will be required to conduct research on effective website layouts and features, advice on evidence-based and experimental changes to our platforms, and monitor the effectiveness of strategies by inspecting standardized metrics. In so doing, you should lead teams of staff, ensuring that you are available to furnish pertinent individuals with practical guidance, as required. To ensure success as an e-commerce manager, you should remain knowledgeable about relevant trends and innovations in e-commerce. Ultimately, a brilliant E-commerce manager will endeavour to enhance their skill set by continually learning about adjacent techniques that might improve collaboration between departments. Key responsibilities for this position include, but are not limited to:Â Collaborate on developing e-commerce roadmap and marketing plan to support business objective and sales goals across business units. Collaborate across functions and within Marketing to effectively integrate e-commerce into digital ecosystem and activities. Collaborate with Product Marketing and Digital Marketing Specialists to ensure alignment with business unit priorities. Proactively manage online sales touchpoints including owned and partner sites. Manage e-commerce digital assets and content effectively for all products. Syndicate relevant e-commerce assets for retail partners. Analyse data and performance of e-commerce ecosystem to draw performance insights, identify gaps and suggest improvements. Online customer journey mapping and orchestration. Manage online customer journey optimising for sales, including; Lead generation for both B2C and B2B products. Conversion on owned e-commerce channel and that of retail partners. Proactively find new digital ways to generate online sales. Creating frameworks that transform our social media sites into highly profitable platforms. Devising strategies that harness sales-related insights, prevailing standards, and novel developments to encourage sales in our online store. Directing the activities of software developers, copywriters, and graphic designers to ensure careful adherence to predetermined strategies. Reviewing the security of checkout pages and payment procedures. Creating promotional offers and checking to see that these are uploaded precisely. Reviewing copy and legal disclaimers to verify their accuracy. Analyzing traffic to inform website maintenance and the effectiveness of marketing strategies. Examining sales-related metrics to inform restocks. Reporting on the utility of existing and novel strategies. Required Qualifications and Experience: Degree in marketing management, business, information systems, or similar. Completion of a pertinent sales qualification is preferred. Extensive experience as an e-commerce manager. Demonstrable track record of devising sales-enhancing strategies. Sound knowledge of prevailing procedures and techniques in e-commerce. Unmatched supervision, research, and troubleshooting skills. Exceptional consulting and quality assurance abilities. Â Ability to tackle the demands of ever-evolving technological implements with ease.
