Welcome to Keen, where art meets science.
We're more than just another service provider or an outsourcing company.
Keen acts as an integral extension of our clients' teams and business goals.
Join our group of tastemakers specializing in digital marketing, creative, and customer experience, driving growth for our global clientele.
Our vision is an ambitious one: to have best-in-class leaders and a culture of delivering excellence globally.
If you're keen to advance your career, embrace challenges, and redefine what's possible in the digital realm, you might just be the perfect fit for our dynamic team.
Join us, and let's unlock the full potential of our clients' brands together.
Role Description We are seeking an experienced E-commerce and Brand Marketing Manager to drive growth for one of our client brands through owning marketing initiatives and strategy.
The ideal candidate will be responsible for planning and executing marketing strategies, managing e-commerce platforms, and enhancing customer retention.
This position offers a unique opportunity to directly influence the growth and success of the client brand and help manage resources on the team at Keen servicing the client.
Responsibilities: Collaborate and own the marketing calendar, communicating with agency partners Manage promotion campaigns and analyze data to optimize performance Develop and manage email and SMS campaigns and flows Manage loyalty and referral programs to drive customer retention Develop and implement retention strategies through customer data analysis and experience enhancements Oversee selling platforms (Shopify, marketplaces, wholesale platforms, Amazon storefront) and optimize user experience Manage product listing, pricing, and inventory across e-commerce platforms Optimize selling platforms for conversion and user engagement Develop and execute SEO strategies to improve search engine rankings Conduct keyword research and optimize content for search performance Monitor traffic, search performance, and other key metrics Develop and execute ad creative and growth strategies Utilize growth channels such as TikTok, Meta, Amazon, and Shopify to drive brand awareness and sales Responsible key performance indicators (KPIs) including repeat purchase rate, lifetime value (LTV), churn rate, conversion rate, average order value (AOV), sales growth, cart abandonment rate, organic traffic growth, search engine ranking, click-through rate, and bounce rate Requirements: Expertise in retention marketing, email/SMS campaigns, and loyalty programs Experience in managing e-commerce platforms and optimizing user experience Experience growing e-commerce brands including scaling through organic and paid channels Strong background in brand creative best practices, you know what works and doesn't work in Brand Marketing Management experience in directly managing e-commerce and marketing team members Knowledge of SEO best practices, keyword research, and content optimization Strong analytical skills to interpret data and derive actionable insights Experience in digital marketing and creative strategy Knowledge of growth channels like TikTok, Meta, Amazon, and Shopify Ability to manage multiple projects and meet deadlines Excellent verbal and written communication skills and able to adapt to the brand voice Ability to creatively solve problems and adapt to changing circumstances Experience managing KPIs across key marketing verticals shown above Benefits: Hybrid remote/in-office Birthday off Professional development & training opportunities & More being added!
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