Ducati Public Relations Manager (Specialist Level)The future of mobility is changing. What do we contribute to this? Volkswagen produces vehicles in 14 countries and delivers them to customers in more than 150 markets worldwide. Electromobility, smart mobility, and digital transformation are our core topics for the future. For many millions of people, Volkswagen is the epitome of mobility- not only today but also tomorrow. Become part of it and help develop new solutions with your curiosity and ideas. You can expect a diverse team that supports you and with whom you can grow together and develop your potential.
Applications are invited from suitably qualified & experienced candidates to fill the Ducati Public Relations Manager position – NSO (Sandton).
Based in Sandton within the VW Brand department, the successful incumbent will be responsible for developing, promoting, and maintaining the desired image of the Ducati brand to the public and press to positively enhance perceptions, influence buying considerations, and overall Ducati sales on a national level, with the aim of building Ducati's brand image and loyalty with South African consumers.
Possible Tasks within this RoleEngage with the media daily to build networks and enhance the visibility and image of Ducati and its products.Provide the media with accurate product, consumer, and corporate information, along with photographic services, to promote the Ducati brand.Organize and execute local and international press launches and conferences for media, business, and political stakeholders.Draft, process, and distribute media releases about Ducati products and the Ducati corporate brand, while monitoring and analyzing the publicity generated for new products and the brand.Act as a company spokesperson for Ducati South Africa.Facilitate customer service/experience concerns that have received heightened attention in the media.Curate and compile Ducati brand content (lifestyle, consumer, corporate, and product).Effectively manage and support campaigns of Ducati brand Ambassadors, Ducati influencers, and other publicity programs and media partnership initiatives.Issue accurate Ducati brand-related content timeously for internal news platforms.Support the VWSA internal communications department with Ducati content to build a strong internal Ducati brand at Volkswagen Group South Africa.Control and manage the Ducati PR budget with monthly KPI updates for NSO Controlling and NSO Director.Manage the Ducati SA Press and Marketing demonstrator Fleet, including maintenance of motorcycles, to achieve optimal usage targets.Coordinate ad hoc projects (including the Ducati Corporate PR profiling/local relevance projects) in conjunction with agencies.Provide support to Ducati brand marketing campaigns, projects, and events in planning and leveraging any PR opportunities that may be presented.Effectively manage the Ducati PR agency regarding promoting, building, and integrating the Ducati PR brand narrative within the broader marketing strategy.Qualification RequirementsA formal 3-year National diploma or Bachelor's degree from a recognized institution in Marketing/Communications Science/Journalism/Public Relations/Commerce.
Experience NeededMinimum of 5 years' experience in automotive Marketing and Communications.
Knowledge and understanding of brands and brand image.Previous experience in journalism or public relations is a plus.Strong understanding of Ducati's structures, products, and competitors.Good understanding of the automotive market and competitive landscape.Maintain a professional demeanor to represent the Ducati brand effectively to the public and motoring media.Strong grasp of communication strategies and media principles.Ability to listen and communicate effectively at all levels.Strong interpersonal skills and confidence to negotiate and interact effectively with media representatives at all levels.Excellent skills in building rapport, managing relationships, and networking, along with strong planning and organization abilities.Strong project management skills and experience in managing agency partners and third-party suppliers to execute PR communications strategies and support activities like social media management.Proficient in advanced MS Office Suite and knowledgeable in financial principles and budgetary control.Added AdvantageAt Volkswagen, we value an inclusive and diverse culture. We offer a trustworthy environment because we live up to our corporate values: Respect, Integrity, Excellence, One Team. Applications to be submitted via the online system by no later than Tuesday, 3rd September 2024. All queries can be raised with Bahieya Dolley, Ext 4565 or e-mail ******.
Job ID: 9193
Location: ZA
Shift: Full-time
Contract type: Unlimited
Remote Working: By agreement
Posting Date: 27 Aug 2024
Are you in?We are looking for new talent, employees who want to achieve, believe in the innovative power of ideas, leaders who are able to collaborate and adapt to the mobility of the future, take ownership, responsibility, accountability, and diverse thinkers in order to embrace our differences.
#J-18808-Ljbffr
