Ducati Public Relations Manager (Specialist Level) – Automotive/motorJob Position: Ducati Public Relations Manager (Specialist Level) – Automotive/motorRef: 4804Location: JohannesburgSalary: R55 000 to R65 000 per month commensurate with qualification and experience and benefitsEmail: ****** / Requirements:3-year National Diploma or Bachelor's Degree from a recognized institution in Marketing/Communications Science/Journalism/Public Relations/CommerceMinimum of 5 years' experience in automotive marketing and communicationsKnowledge and understanding of brands and brand imagePrevious experience in journalism or public relations is a plusGood understanding of the automotive market and competitive landscapeMaintain a professional demeanor to represent the brand effectively to the public and motoring mediaStrong understanding of Ducati's structures, products, and competitorsStrong grasp of communication strategies and media principlesAbility to listen and communicate effectively at all levelsStrong interpersonal skills and confidence to negotiate and interact effectively with media representatives at all levelsExcellent skills in building rapport, managing relationships, and networking, along with strong planning and organization abilitiesStrong project management skills and experience in managing agency partners and third-party suppliers to execute PR communications strategies and support activities like social media managementProficient in advanced MS Office Suite and knowledgeable in financial principles and budgetary controlKey Performance Areas:Engage with the media daily to build networks and enhance the visibility and image of Ducati and its productsProvide the media with accurate product, consumer, and corporate information, along with photographic services, to promote the Ducati brandOrganize and execute local and international press launches and conferences for media, business, and political stakeholdersDraft, process, and distribute media releases about Ducati products and the Ducati corporate brand, while also monitoring and analyzing the publicity generated for new products and the brandAct as a company spokesperson for Ducati South AfricaFacilitate customer service/experience concerns which have received heightened attention in the mediaCurate and compile Ducati brand content (lifestyle, consumer, corporate and product)Effective management and campaign support of Ducati brand Ambassadors, Ducati influencers and other publicity programs and media partnership initiativesResponsible for issuing accurate Ducati brand related content timeously for internal news platformsSupport the internal communications department with Ducati content to build a strong internal Ducati brandControl and management of the Ducati PR budget with monthly KPI updates for NSO Controlling and NSO DirectorControl and operational management of Ducati SA Press and Marketing demonstrator Fleet, including maintenance of motorcycles, to achieve optimal usage targetsCoordination of ad hoc projects (including the Ducati Corporate PR profiling/local relevance projects) in conjunction with agenciesProvide support to Ducati brand marketing campaigns, projects and events in planning and leveraging any PR opportunities which may be presentedEffectively manage the Ducati PR agency with regards to promoting, building and integrating the Ducati PR brand narrative within the broader marketing strategy
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