Job Position: Ducati Public Relations Manager (Specialist Level) – Automotive/motorRef: 4804Location: Johannesburg Salary: R55 000 to R65 000 per month commensurate with qualification and experience and benefitsEmail your CV to ****** / Requirements:• 3-year National Diploma or Bachelor's Degree from a recognized institution in Marketing/Communications Science/Journalism/Public Relations/Commerce• Minimum of 5 years' experience in automotive marketing and communicationsEssential• Knowledge and understanding of brands and brand image• Previous experience in journalism or public relations is a plus• Good understanding of the automotive market and competitive landscape• Maintain a professional demeanor to represent the brand effectively to the public and motoring media• Strong understanding of Ducati's structures, products, and competitors• Strong grasp of communication strategies and media principles• Ability to listen and communicate effectively at all levels• Strong interpersonal skills and confidence to negotiate and interact effectively with media representatives at all levels• Excellent skills in building rapport, managing relationships, and networking, along with strong planning and organization abilities• Strong project management skills and experience in managing agency partners and third-party suppliers to execute PR communications strategies and support activities like social media management• Proficient in advanced MS Office Suite and knowledgeable in financial principles and budgetary controlAdded Advantage• A relevant Post-Graduate qualification/Honours degreeKey Performance Areas:• Engage with the media daily to build networks and enhance the visibility and image of Ducati and its products• Provide the media with accurate product, consumer, and corporate information, along with photographic services, to promote the Ducati brand• Organize and execute local and international press launches and conferences for media, business, and political stakeholders• Draft, process, and distribute media releases about Ducati products and the Ducati corporate brand, while also monitoring and analyzing the publicity generated for new products and the brand• Act as a company spokesperson for Ducati South Africa• Facilitate customer service/experience concerns which have received heightened attention in the media• Curate and compile Ducati brand content (lifestyle, consumer, corporate and product)• Effective management and campaign support of Ducati brand Ambassadors, Ducati influencers and other publicity programs and media partnership initiatives• Responsible for issuing accurate Ducati brand related content timeously for internal news platforms• Support the internal communications department with Ducati content to build a strong internal Ducati brand • Control and management of the Ducati PR budget with monthly KPI updates for NSO Controlling and NSO Director• Control and operational management of Ducati SA Press and Marketing demonstrator Fleet, including maintenance of motorcycles, to achieve optimal usage targets• Coordination of ad hoc projects (including the Ducati Corporate PR profiling/local relevance projects) in conjunction with agencies• Provide support to Ducati brand marketing campaigns, projects and events in planning and leveraging any PR opportunities which may be presented• Effectively manage the Ducati PR agency with regards to promoting, building and integrating the Ducati PR brand narrative within the broader marketing strategy
