Director Of Product Marketing - 2 Hour Learning | Crossover | South Africa
Crossover is the world's #1 source of full-time remote jobs. Our clients offer top-tier pay for top-tier talent. We're recruiting this role for our client, 2 Hour Learning. Are you ready to be at the forefront of educational innovation, where your work directly shapes the future of learning? At 2 Hour Learning, we're more than an educational platform; we're a revolution.
Our platforms, powered by the latest in AI technology, promise a learning revolution that compresses education into engaging, highly effective two-hour sessions, liberating students to pursue their passions without the constraints of traditional schooling. Here, you'll apply your marketing skills to a diverse range of educational startups. You will be the architect behind our brands' voices, leveraging the power of AI to craft messages that resonate, inspire, and mobilize. You will identify the unique value proposition and create compelling narratives that captivate and convert. You'll nurture leads and grow enrollment. Here, marketing goes beyond promotion—it's about telling a story that resonates, inspires, and mobilizes.
This role is your platform to ignite change in the educational sector, leveraging your marketing expertise to shine a light on the possibilities of AI-driven learning. At 2 Hour Learning, you're not just joining a team; you're becoming part of a community committed to making education accessible, engaging, and profoundly impactful. If you're ready to lead with creativity, strategy, and vision, your journey starts here.
What You Will Be Doing Craft Compelling Narratives: Develop and implement marketing strategies that resonate with our diverse audience, ensuring that they understand and embrace our unique educational approaches.
Drive Engagement: Create and manage content across various platforms, telling the story of our brands in a way that captivates and engages.
Lead Nurturing to Enrollment: Utilize CRM tools to segment, nurture, and convert leads into active participants in our educational programs.
Event Mastery: Plan and execute impactful events that bring our educational philosophies to life, fostering community and enhancing brand visibility.
What You Won't Be Doing Working in Silos: Collaborative synergy is key; you won't find yourself isolated but rather interconnecting with various teams and initiatives.
Static Marketing: Forget repetitive, unchanged campaigns. You'll constantly innovate and adapt strategies in real-time.
Director Of Product Marketing Key Responsibilities Your primary responsibility is to drive enrollment and foster brand loyalty across multiple educational brands, leveraging your marketing expertise to make 2 Hour Learning a beacon in educational innovation.
Basic Requirements 3+ years of marketing experience within B2C/D2C software, SaaS, or EdTech environments.
Proven track record in developing and executing successful marketing strategies.
Familiarity with AI and its applications in marketing.
Proficiency with CRM tools, especially HubSpot.
Exceptional content creation and storytelling skills.
Analytical mindset with a knack for leveraging data to drive decisions.
About 2 Hour Learning 2 Hour Learning is powered by AI technology that enables schools to provide personalized, mastery learning to students, enabling them to learn faster than standard school, thereby freeing up the rest of the school day to pursue their passions and interests.
There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
Working with Crossover This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover. The compensation level for this role is $50 USD/hour, which equates to $100,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly.
What to expect next: You will receive an email with a link to start your self-paced, online job application. Our hiring platform will guide you through a series of online "screening" assessments to check for basic job fit, job-related skills, and finally a few real-world job-specific assignments.
Important! If you do not receive an email from us: First, emails may take up to 15 minutes to send, refresh and check again. Second, check your spam and junk folders for an email from Crossover.com, mark as "Not Spam" since you will receive other emails as well. Third, we will send to whatever email account you indicated on the Apply form – by default, that is the email address you use as your LinkedIn username and it might be different than the one you have already checked. If all else fails, just reset your password by visiting https://www.crossover.com/auth/password-recovery if you already applied using LinkedIn EasyApply.
Crossover Job Code: LJ-5259-ZA-Johannes-DirectorofProd
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