Company Description Your Fairmont Journey Starts Here:
Are you someone with a passion for excellence and a flair for exceptional hospitality? Fairmont invites you to embark on an unforgettable journey of luxury.
Job Description Scope and Objectives The Director of Marketing & Communications needs to ensure that campaigns and projects are in line with Fairmont brand standards and also serves as the primary point of contact for global brand, marketing, and corporate communications teams.
Ensures efficient management of external agencies including public relations, creative, and media buy for the hotel, as well as managing strategic partnerships to ensure continued awareness and publicity for the hotel.
Sets strategies for all Digital Marketing in relation to e-commerce including traffic acquisition, sales and conversion, testing, and reporting.
Leads the strategy development of digital marketing campaigns to various audiences across multiple digital channels.Develops and executes annual E-Marketing plan.Search engines' optimization/marketing activities.Social media (Organic and paid).Online advertising.Oversees strategic alliances with online travel agencies.Sets strategies for all online activities in relation to traffic acquisition, sales and conversion, testing, and reporting.Public Relations:Ensures good relations with global, regional, and local media.Develops publicity outreach programs to support sales and events teams.Conceptualizes, manages, and executes publicity plans for the hotel, arcade, Food and Beverage venues, and spa, including seasonal promotions, key launches, and media engagement activities.Plans media familiarization trips with overseas agencies and/or departments under the Accor global network.Reviews media hosting opportunities for the hotel to drive continued awareness.Develops and oversees influencer marketing programs.Maintains hotel's press materials including news releases, executive biographies, and photography.Ensures effective media coverage for the hotel's programs in key markets.Serves as hotel spokesperson, when appointed by General Manager, to make all official statements for the hotel to media, especially during crisis situations.Advertising:Develops media plans in accordance with the hotel's goals and objectives.Develops creative artworks and text copy, ensuring adherence to brand guidelines.Community:Initiates, identifies, and reviews partnership and sponsorship opportunities in line with hotel goals.Supports hotel's Corporate Social Responsibility programs to ensure awareness.Identifies community engagement opportunities.Supports the hotel's loyalty programs for effective use as a promotional and awareness channel.Collaterals:Be the brand custodian, ensuring guidelines adherence for all hotel collaterals.Develops and oversees photography for the hotel, event spaces, dining venues, spa, and arcade, to ensure brand guidelines are met.Manages an archival system for the hotel's history while maintaining an updated PR library for the hotel.Oversees and develops hotel collaterals to support Sales and Event teams as well as operational departments including Rooms and Food and Beverage.Employee Communications/Relations:Supports the Talent and Culture team to achieve their goals through internal communications and external outreach including media interviews, maintaining digital media awareness, and award submissions.Qualifications Overall minimum 15 years of experience in luxury resorts and minimum 3 years in a similar role.Pre-opening exposure, remote location work, and high volume hotel experience is desirable.Indian nationals only.
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