Lead a team to support continued retail growth through various marketing channels while integrating efforts of promoting the University of Toronto brand with appropriate stakeholders. Oversee various aspects of online business operations, including strategy development, website optimization, social media strategy and execution, compliance with regulations, and team leadership. Key qualifications include experience in retail marketing and brand management.
*For this position, we currently have the option of working totally in office or in a hybrid model.
Key Responsibilities include: Developing and Implementing Marketing Strategies
• Create and execute strategies aligned with company goals, focusing on brand development and use of ecommerce and social media tools to enhance strategies.
• Manage and develop an organization that can delivery on marketing strategy.
• Collaborate with external stakeholders to understand and align brand with larger initiatives.
• Use data and feedback to align product and media strategy to better reach new and emerging needs within the University of Toronto student body and customers.
• Collaborate with peers within the Retail team to coordinate activity and approach to enhance performance.
Operational Management
• Manage and lead the marketing department including the development of an effective organization and the attraction/coaching of high level talent.
• Improve the customer experience both online and in our store locations through collaboration with our retail operations and the evaluation of customer intelligence, data and feedback.
• Ensure sales channel(s) comply with applicable laws and regulations in Ontario.
• Development of standard operating procedures (SOPs) and metrics in order to establish and sustain a learning and growth environment at UTP Retail.
• Manage and enhance the University of Toronto Press Bookstore/Retail including enhancements to our logo.
Team Leadership and Cross-Team Collaboration
• Build a high-performing Marketing team; responsible for the recruitment and retention of highly skilled talent; participate in development plans for all direct reports, ensuring that team members are continuously elevating their capabilities. Identify key talent for future development.
• Ensure safety of all members on team.
• Build and maintain effective relationships and work closely with key internal and external stakeholders.
• Ensure team members are trained on appropriate systems and devices.
• Coordinate with Retail Operations, Retail Buying, Campus Outfitters and external stakeholders to align activities.
• Build an inclusive culture that reflects UTP's values of Respect, Accountability, Innovation, and Customer Focus.
Customer Service:
• Improve external communications through the use of improved processes, tools and methods.
• Develop and improve feedback mechanisms to better understand customer trends and needs.
• Improve internal communications through communication strategies and building/participating in a collaborative work environment.
Education, Qualifications, and Experience: • Post-secondary graduate; or equivalent education and/or experience in business, E-commerce, marketing, or related field.
• Knowledge of web design or web development is an asset.
• Knowledge of GA4, HubSpot and NetSuite is an asset.
• Knowledge of online retail portals is an asset.
• Knowledge of social media opportunities is an asset.
Knowledge, Skills, and Attributes: • A collaborative leader with a proven track record of building a coaching culture and effective team dynamic, is able to build trust quickly and inspire the team through actions.
• Intellectual curiosity and a commitment to continuous learning – a growth mindset.
• Strategic thinker and experienced with data-driven approaches, is able to effectively lead data analysis, consistently manage key performance indicators (KPIs), and continuously revise strategies in a shifting landscape.
• Results oriented, focuses on achieving agreed upon outcomes and ensures that key objectives are met; conveys a sense of urgency and drives issues to closure; continuously aims to improve upon past performance.
• Resilience and comfort with change, is able to recognize when change is necessary and develop and implement effective action plans to drive effective change.
• Highly developed, professional interpersonal and communication skills to collaborate with peers and external stakeholders; ability to motivate teams to produce high-quality results within tight timeframes and simultaneously manage several projects.
• Project management – ability to efficiently manage tasks, timelines, and resources to meet business goals.
• Anticipate, understand, and respond to the needs of customers and stakeholders to meet or exceed their expectations within the organizational parameters.
• Establish and maintain positive working relationships with others both internally and externally to achieve the goals of the organization.
• Ability to assess situations to determine the importance, urgency and risks, and make clear decisions which are timely and in the best interests of the organization.
• Excellent negotiation skills.
• Experience in brand management.
• Values matter to you. You bring your whole self to work, and you live our values of accountability, innovation, respect, and customer focus.
• Expert knowledge of search engine optimization, social media and current E-commerce trends. Knowledge of online sales channels such as Amazon.
About our Team: With a bookstore on each University of Toronto campus and strong online presence and eCommerce, the U of T Bookstore provides many important services and products to the university community, including textbooks, general interest books, technology products, and U of T branded clothing, school supplies, and gift products.
About University of Toronto Press: University of Toronto Press (UTP) is one of the largest university presses in North America, publishing landmark scholarship since 1901. Each year UTP releases over 200 new scholarly, course, and general interest books in both print and eBook format and over 45 journals. In addition, UTP manages the distribution for over 200 publishers and imprints in Canada, the US and around the world, with warehouses in Toronto ON and Buffalo NY. UTP also runs all of the University of Toronto Bookstores across the three main campuses, serving over 95,000 students and 15,000 faculty. For more information, please visit utorontopress.com.
As the leading university press in Canada and one of the largest in North America, we acknowledge our role and responsibility in effecting positive change. With this, we seek to continuously improve the diversity and representation of our publications and the clients we represent, as well as within the makeup of our organization. With strong commitment from leadership, we are collectively bringing forward change across the organization, both within our company culture and in our publishing, distribution, and retail endeavours. UTP operates with mutual trust, respect, and integrity as we strive to identify and remove barriers. We are committed to making UTP a great place to work by addressing and challenging systemic inequities.
Interested in applying? We truly thank all applicants for their interest in joining the Press, only those candidates considered for an initial interview will be contacted.
The University of Toronto Press encourages applications from all qualified candidates. If you need accommodation at any stage of the application process or want more information on our accommodation policies, please contact the People Team at 416.978.2239 ext. 2255.
Company University of Toronto Press
Location UofT Bookstore - St. George, downtown Toronto (College & St. George)
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