A leading Financial Services firm based in Cape Town is seeking a CRM and Direct Marketing Manager to develop and implement customer journey strategies across direct marketing channels.This role offers an exciting opportunity to manage and optimise direct marketing efforts across various channels, ensuring high levels of customer engagement and retention. You will play a key part in driving business growth through detailed customer segmentation and personalised campaigns, while collaborating with internal stakeholders to ensure alignment with broader marketing strategies. Success in this role will be measured by your ability to enhance customer engagement, reduce opt-outs, and deliver targeted campaigns that convert into sales.Key qualifications for the CRM and Direct Marketing Manager:Minimum of 4 years' experience in a CRM roleExperience working for an online transactional business with a strong digital presenceProven experience developing customer lifecycle programs and managing trigger campaignsStrong understanding of CRM tools, content management systems, and data managementAdvanced experience with MS Office and G-Suite toolsKey duties for the CRM and Direct Marketing Manager include but are not limited to:Mapping customer journeys for direct marketing campaignsCollaborating with creative teams to provide a personalised customer experienceManaging the direct marketing calendar to optimise customer engagementImplementing quality assurance for all marketing campaignsLiaising with stakeholders on brand campaigns to integrate into the marketing calendarConducting and reporting on customer surveysDriving A/B testing for customer conversion optimisationEnsuring compliance with best practices and legal standards for campaignsManaging and growing the direct marketing lists through targeted segmentation and strategiesKey personal skills for the successful CRM and Direct Marketing Manager:Strong interpersonal skills with the ability to work across functionsHighly detail-oriented with the ability to manage multiple tasksAgile and adaptable to changing business needsExcellent communication and leadership abilitiesIf you are passionate about customer engagement and have strong experience in direct marketing strategies, then please get in touch to learn more about this exciting opportunity.About the job Contract Type: FULL_TIME Focus: Online CRM Database Marketing Workplace Type: Hybrid Location: Cape Town Specialism: Sales & Marketing Industry: Financial Services Salary: Negotiable Job Reference: AEZYPV-819CAC61 Date posted: 18 September 2024 Consultant: Ashleigh Cloete
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