Minimum Requirements:Marketing degreeExperience in the IT industryAt least 8 years of experience in Digital MarketingStrong Google Analytics experienceExperience with SlackProven track record of successStrong understanding of digital marketing channelsAble to work from home Duties and Responsibilities:Develop Digital Marketing Strategies:Formulate digital marketing strategies aligned with company objectives.Plan and execute digital campaigns, including web, SEO/SEM, email, social media, and display advertising.Content Management:Oversee content creation for digital channels (website, blogs, social media).Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimised for search and user experience.Social Media Marketing:Manage and optimise the companys social media presence across platforms, focusing mostly on LinkedInCreate engaging content and manage social media campaigns to drive brand awareness and customer engagement.SEO and SEM:Develop and implement SEO strategies to increase website traffic and improve organic search rankings.Manage and optimize PPC campaigns (Google AdWords, etc.) to increase ROI.Email Marketing:Develop and execute email marketing campaigns, including segmentation, automation, and personalisation.Measure and report performance of digital marketing campaigns and assess against goals (ROI and KPIs).Analytics and Data-driven Decision Making:Utilize web analytics tools (Google Analytics, etc.) to monitor site traffic, user behavior, and campaign effectiveness.Analyze data and provide actionable insights to optimize digital marketing strategies.Team Leadership and Collaboration:Collaborate with cross-functional teams (sales, product development, etc.) to align digital marketing strategies with overall business objectives.Budget Management:Manage digital marketing budget effectively, allocating resources across channels to maximize ROI.Stay Updated with Industry Trends:Stay current with digital marketing trends and best practices, including updates to search engine algorithms, social media trends, and online advertising developments.Brand Management:Maintain brand consistency across all digital marketing channels and campaigns.Monitor online reputation and respond to customer feedback and reviews. PLEASE NOTE: Thank you for your interest in this position, we will review and be in touch if you are suitable. Due to the amount of applications we receive for each position, we are unable to respond to each one individually. Please accept your application as unsuccessful if you had no feedback within 7 days of applying. Your CV will remain on our database and we will be in touch for other suitable positions. *** In the meantime, please download our
