The full purpose is as follows, but also not limited to:The purpose of the Digital Products Coordinator and Marketing Specialist is to accurately capture and manage product images, media, and data on our webstore to ensure high-quality customer-facing product information. This role drives online traffic, promotes product discovery and sales and supports marketing efforts to enhance our product and brand presence.Minimum Requirements: A minimum of 2 years' experience in digital product data capturing, digital marketing, or similar role, preferably within an e-commerce environment. Hands-on experience with Content Management Systems (e.g., Shopify) and graphic design software (e.g., Adobe Photoshop, Illustrator, Canva). Advanced proficiency in Excel/Google Sheets. Excellent communication skills, both written and verbal. Highly organised with strong attention to detail. Self-motivated and able to work independently and collaboratively. Experience in the Solar Industry is an advantage.Duties & Responsibilities: Enrich digital products with high-quality images, media and descriptions. Create and manage product catalogues and ensure accurate, regular pricing updates. Assign relevant product attributes to enhance discoverability. Manage social media accounts, design graphics and oversee all required artwork. Design and manage email campaigns and landing pages for the e-commerce store. Manage SEO efforts and Google Adverts and measure campaign effectiveness. Collaborate with vendors/suppliers to ensure consistent product data. Perform regular performance analysis of marketing efforts. Maintain and update product content and correct any discrepancies. Support the development of SOPs and manage content lifecycle from creation to deletion.Requirements and Skills: Strong writing, editing and proofreading skills. Good problem-solving skills and the ability to balance creative and analytical tasks. Motivated self-starter with good energy and drive. Excellent organizational skills and attention to detail. Ability to work under pressure and manage time effectively in a fast-paced environment. Curious and open to learning new trends and platforms. Strong analytical skills to measure and report on campaign effectiveness. Salary: Market-related (based on experience).
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