English as a Foreign Language teacher training company seeks a Digital PR Executive to work on all aspects of the online coverage of the company's brand in digital media.You will grow the SEO team's efforts in earning backlinks, mentions, and press coverage in top-tier and niche-relevant media, helping us develop our domain authority and backlink growth as well as our EEAT efforts.Key Qualities:Collaborative - able to generate strong working relationships with colleagues across several departments including Marketing, SEO, Editorial, etc.Able to think outside of the box, finding angles relevant to quality publications or journalists to increase coverage of our content.A continuous learner - you strive to learn and improve your day-to-day work, keeping up to date with industry best practices and digital marketing trends.Self-sufficient - you come up with your ideas based on previous results or experience, providing "solutions" instead of "problems".What you'll be doing (responsibilities):Devise small-scale outreach campaigns that are relevant to our brand and have pre-considered angles that can earn coverage.Build lists and leverage your network to perform targeted outreach to get the coverage secured.Reaching out to our in-house writers to get expert comments on the opportunities you've surfaced.Scour relevant tools, the internet, and social media to find relevant journalist requests to bring to our writers.Be the go-between and PR point of contact at TTA for journalists and our Writing team.Collaborate with our Writers to generate ideas for campaigns and outreach.How your success will be measured:Number of links and coverage achieved.Number of reactive PR opportunities brought to the team.Site DR growth.You've earned links and coverage by conducting ongoing reactive PR activity and maintaining relationships with journalists and bloggers across the tech space. Able to generate both reactive and proactive PR opportunities, finding what works best and driving improvements.Experienced in using several Digital PR tactics, utilizing various tools and techniques that connect you with potential opportunities in an efficient manner. You've earned links and coverage by conducting ongoing reactive PR activity.Experience ideating and running content campaigns that have earned links through outreach. Building outreach lists of relevant journalists/sites and securing coverage.You live and breathe on the platforms where journalists place requests for expert commentary. You're a planner. You know the right times, places, and significant moments in the year to conduct outreach and you've already got campaigns ready to outreach.Follow up on coverage to convert mentions to links. You can analyse and report on the success of a campaign.Nice to haves:You have existing relationships with journalists at top-tier media publications that we can leverage.Load shedding: You must be able to guarantee power and internet during working hours.
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