As a Digital Media Specialist, you will be responsible for creating cutting-edge content for our various media platforms, such as the web, social media, presentations, and occasional print media.Key competensies:AccountabilityResult orientationCollaborationAbility to work under pressure to deadlineClient CentricIntegrityBusiness acumenCommunicationResponsibilities:Digital media specialist:Working closely with the Marketing Manager to develop a next-level digital strategy for integrated media campaigns.Conceptualising, developing, scheduling, and monitoring all digital and social media campaigns across different media platforms for the various group companies.Improving brand awareness on all media platforms, including digital and print.Maintaining, updating, and refreshing website content across all company websites, online directories, and portals.Developing SEO-optimised content and ensuring best practices across all digital platforms.Day-to-day management of paid digital marketing campaigns, including paid search, display, and social advertising strategies across all digital platforms.Keeping the online media library up to date.Monitoring and reporting on digital marketing campaigns' impact and return on investment.Remaining current with the latest digital media trends and design technology available.Constantly raising the bar on creative ways to improve the customer experience.Basic budgeting skills to reconcile paid digital media placements with the available budget.Project Management:Assess the needs together with the relevant stakeholders where applicable.Discussing the goals and needs for a specific project, designing ads to meet these goals, and placing targeted consumer ads on social media, or other digital platformsSelf development:Identifies training/development needs and proactively selects effective solutions to address development gaps.Ensures that a personal development plan is developed and implemented