We are seeking a Digital Marketing & Web Optimization Specialist to manage SEO, website functionality, and digital marketing across a diverse portfolio of companies, including Ascot Wealth Management, Cape Berkshire Asset Management, Dala Kreative, and Insanidy. This role focuses on applying and enhancing SEO processes through the Hike platform, managing WordPress sites, and supporting the growth of e-commerce through Shopify. The ideal candidate will also manage hosting accounts, CRM data, and automate workflows with Zapier.
Key Responsibilities:
SEO & Content Optimization:
Apply and optimize SEO strategies using Hike to increase traffic and enhance rankings for multiple brands across industries.
Focus on process enhancement and reporting results to demonstrate traffic growth and engagement.
Website Management (WordPress & Shopify):
Manage WordPress sites, implementing functional and cosmetic updates using plugins and basic coding (sufficiently handled with resources like ChatGPT).
Support growth and management of e-commerce sites on Shopify, handling product updates, brand ambassador functions, and facilitating site expansion.
Hosting & Domain Management:
Monitor hosting accounts on Dreamhost, ensuring site stability and performance.
Manage hosting acquisitions and oversee any necessary transfers or consolidations for WordPress sites.
CRM & Data Management:
Manage CRM data with platforms like Get Response, utilizing existing templates for list management and mass marketing flow.
Organize data to support marketing campaigns, track engagement, and handle webinar invites and attendee management.
Automation & Integration (Zapier):
Apply foundational Zapier knowledge to create basic workflows, with opportunities to advance through in-house training.
Support automated processes across CRM, SEO, and marketing functions to improve operational efficiency.
Qualifications:
Experience with Hike or similar SEO platforms, with a focus on traffic enhancement and process application.
Proficiency in WordPress for plugin-based updates and basic coding tasks.
Familiarity with Shopify is desirable, particularly for site management and e-commerce growth.
Knowledge of Dreamhost or similar hosting platforms.
Basic CRM and email marketing skills, ideally with Get Response or similar systems.
Foundational Zapier knowledge, with willingness to advance through available in-house training.
Strong organizational skills with an ability to balance varied projects across industries.
Reporting Structure:
This position reports to both UK- and South African-based managers and requires collaboration with a cross-functional team.
Location: Cape Town, South Africa (Initial 3 months in-office, with potential for hybrid setup)
Start Date: January 2025
Job Types: Full-time, Permanent
Pay: R20000,00 - R25000,00 per month
Ability to commute/relocate:
Cape Town, Western Cape: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
How many years of Marketing experience do you have?
Expected Start Date: 2025/01/06
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