Digital Marketing Specialist, Stellenbosch
*Salary:* *R20 000k pm* (Market Related) per month, depending on experience
*Start date:* *Immediately / ASAP*
*Job reference* *DIGIMARKSTELL* *(Please quote this reference number in the subject line when u apply for this position*
*Closing date:* *8 November 2024*
*Must preferably be available immediately!*
*CLIENT IS LOOKING FOR A FEMALE CANDIDATE PREFERABLY.*
*MUST HAVE META AND GOOGLE ADS EXPERIENCE TO APPLY.*
Our client, a dynamic Investment Company, are currently looking for a Digital Marketer, who can start Immediately or as soon as possible at their offices in Stellenbosch. Be part of a diverse organization with plenty of room to grow.
*Job Purpose:*
As the Digital Marketing Specialist, you will play a crucial role in crafting targeted advertising campaigns and optimizing the digital presence to effectively communicate the mission of creating lasting value. This role will primarily focus on developing and executing comprehensive digital marketing strategies centered around Meta and Google Ads, driving engagement and growth across our online platforms.
*Requirements:*
• Grade 12
• Relevant certifications in Meta, Google Ads, SEO, or web development preferred.
• Strong background in e-commerce, Meta Pixel setup, and SEO practices.
• Familiarity with WordPress; coding skills in HTML/CSS are a plus
• Proficient in Meta Ads Manager, Google Ads Manager, and GA4 setup.
• Understanding of Web Development Frameworks and CMS like WordPress and Shopify.
• Own transport
*Duties include, but are not limited to:*
*Meta Ads Management:*
• Develop and manage effective ad campaigns on Facebook and Instagram.
• Monitor and optimize performance to maximize ROI.
• Conduct A/B testing for improved targeting.
• Generate performance reports with actionable insights.
• Stay updated on Meta advertising trends
*Meta Pixel & Tracking:*
• Set up and manage Meta Pixel to track user behavior and ad performance.
• Ensure accurate conversion tracking across digital platforms.
• Collaborate with web development for Pixel integration.
• Troubleshoot tracking issues.
*Google Ads Management & SEO:*
• Conduct keyword research to identify valuable search terms.
• Maintain keyword strategies for optimal content ranking.
• Use analytics tools to enhance organic and paid traffic.
• Perform technical audits and fix SEO issues
*Website Development:*
• Assist in website development tasks.
• Ensure website optimization for Meta ads and tracking.
• Test new functionalities to improve user experience
*Collaboration & Communication:*
• Work with marketing, design, and development teams for effective campaigns.
• Train team members on Meta ads and Pixel integration.
• Explain technical concepts to non-technical stakeholders