Digital Marketing Specialist

Minimum education (essential): BCom Marketing Management or related Commerce degree Minimum education (desirable): Postgraduate Degree or Diploma in Marketing Management or related Course / Certificate in digital marketing Minimum applicable experience (years): 5 years Required nature of experience: B2B marketing. Experience in international markets. Creating, monitoring & optimizing various digital campaigns on various platforms such as Facebook, Google, YouTube, e-commerce platforms, 3rd party remarketing platforms, etc. Reporting and navigating GA4. Analyzing and reporting on campaign data. Set up and testing of goals and conversion tracking. Skills and Knowledge (essential): Digital platforms (i.e. Google Ads, Facebook, YouTube, e-commerce platforms, 3rd party remarketing platforms, etc). GA4. Thorough understanding of conversion tracking systems. Digital target markets / audiences and campaign KPIs Predict campaign performance, based on previous experience. Proficient in Microsoft Suite or Google Suite. Excellent analytical and cross-functional communication skills TV Streaming (desirable) Google Tag Manager (desirable) Experience in Marketing Cloud intelligence / Marketing automation (desirable)