Digital Marketing Specialist

Minimum education (essential):BCom Marketing Management or related Commerce degreeMinimum education (desirable):Postgraduate Degree or Diploma in Marketing Management or relatedCourse / Certificate in digital marketingMinimum applicable experience (years):5 yearsRequired nature of experience:Business to Consumer marketing.Experience in international markets.Creating, monitoring & optimizing various digital campaigns on various platforms such as Facebook, Google, YouTube, e-commerce platforms, 3rd party remarketing platforms, etc. Reporting and navigating GA4.Analyzing and reporting on campaign data.Set up and testing of goals and conversion tracking.Skills and Knowledge (essential):Digital platforms (i.e. Google Ads, Facebook, YouTube, e-commerce platforms, 3rd party remarketing platforms, etc).GA4.Thorough understanding of conversion tracking systems.Digital target markets / audiences and campaign KPIsPredict campaign performance, based on previous experience.Proficient in Microsoft Suite or Google Suite.Excellent analytical and cross-functional communication skillsTV Streaming (desirable)Google Tag Manager (desirable)Experience in Marketing Cloud intelligence / Marketing automation (desirable)