Digital Marketing Specialist

Minimum requirements: Bachelors degree in marketing, Communications, or a related field.Proven experience in digital marketing, preferably in the technology or geospatial sectorsStrong understanding of digital marketing channels and tools.Excellent communication and writing skills.Analytical mindset with experience in using data to drive marketing decisions.Quick thinking, innovative, and a self-starter attitude.Knowledge of content management tools like Sales Force, Eloqua, Mail Chimp, Meta for Business, LinkedIn Business Manager, etc.Develop and implement comprehensive digital marketing plans in alignment with business objectives and brand strategyManage and optimize company's website and social media profiles for the South African marketCreate engaging content for various digital platforms to attract and retain customersAnalyse market trends and customer insights to identify opportunities for growthCollaborate with cross-functional teams to ensure consistent brand messagingMonitor and report on the performance of digital marketing campaigns, utilizing analytics to inform future strategiesConduct market research, understand the campaign target audience, and identify marketing and growth opportunitiesMeasure and analyse campaigns success using data and analytics toolsUnderstand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement).Track and analyse primary metrics, revenue and paid ad initiatives weekly and monthly.Make recommendations for how the company can stay ahead of the curve with new technologies and digital marketing trendsConsultant: Charlene Nel - Dante Personnel Pretoria Silver Lakes